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Mobile advertising market will grow for 49%
Mobile advertising market will grow yearly for 49% in the coming 3 years. 35% of total advertising budgets will be in this segment. Such conclusions were made by marketing agency ZenithOptimedia that is specializing on the increase of economic effectiveness of advertising companies.  ...
239
0
4 August 2014
RUSSIAN ADVERTISING MARKET SHOWED THE WORST RESULT FOR THE LAST 4 YEARS
Costs on advertising increased for 1H2014 only for 6% till 164-165 bln.RUB. This is the worst indicator for the last 4 years. Last year it was 12%, in 2012 - 13%, in 2011 – 28%....
225
0
1 August 2014
E-books are coming to schools
Starting 1st January 2014, all school books in Russia will have to have e-version....
214
0
31 July 2014
Asus: only for Megafon
Asus agreed only with Megafon on sales of budgeted Dual SIM cards smartphones Zenfone. Other BIG 3 operators and Tele2 are not yet considered opportunities for distribution of this vendor.  ...
248
0
31 July 2014
3D LASER PROJECTOR FOR STREET ADVERTISING WAS CREATED IN RUSSIA
3D laser projector can project picture from computer on any vertical surface, such as wall or forest behind the lake. The development cost $2,5 mln....
297
0
31 July 2014
Mobile Internet is still “additional”
Results of survey, conducted by J’son & Partners Consulting in July 2014 showed that currently Russian internet audience – 87% have at least once tried wireless access to internet, 8% of Russian population use wireless internet access more often than fixed access and 4% use only wireless access....
226
0
31 July 2014
Founder OF YOTAPHONE will launch “Russian Apple TV”
Developer of Russian iphone - YotaPhone, Yota Devices company will launch similar to Apple TV – media set top box under the name - YotaStone, with additional functions of management – smart home, it was published in Vedomosti on 30th July....
324
0
30 July 2014
Ukrainians refuse to use Russian social networks and go to west
Russian social networks are losing popularity in Ukraine. According to StatCounter tracker 37% pages visited by Ukrainian users were in Vkontakte (July 2013). Now its share decreased till 21,9 %. Less active became Ukrainian users of Odnoklassniki. Last summer they have 10% and now only 3,6% of viewed pages. This is the lowest indicator for the year (according to Kapital)....
199
0
30 July 2014
E Zaem company launched service - online-credit
Payment system Rapida presented solution for provision of online-credit for E Zaem Company. Now company’s clients can receive loans and repay them in real time via Visa or MasterCard, emitted by Russian banks. Technological platform of the system is MFO-processing solution developed by group of companies PaynetEasy specially for companies that operate on microfinancing market. Clearing ...
237
0
29 July 2014
Corporate preferences
By the beginning of 2014, corporate market in Moscow and St.Petersburg in 2013 was 117,4 and 18,7 bln.RUB. In Moscow this index decreased for 3,37% vs 2012 and for 0,53% in St.Petersburg. J’son & Partners Consulting presented main results of the research: Fixed and mobile corporate communication market in Moscow and St.Petersburg....
246
0
29 July 2014
Andrey Braiovich: Advertising is a mirror of the economy
 Group Andrey Braiovich – is one of the main experts of Russian communicational market....
241
0
23 July 2014
Bitcoin: regulations are better than taboo! / Evgeny Zolotov
Bitcoin is developing in the world according to the worst scenario for Russia. There are no week points in the technological platform of crypto currency.  List of companies that accept bitcoins is expanding with famous companies. ...
270
0
23 July 2014
RBC is replacing advertising on services
Advertising revenue share decreased for 13% for the last two years....
284
0
9 July 2014
SIMON HATHAWAY, CHEIL WORLDWIDE: “RETAILERS SHOULD NOT CORRECT BUT MANAGE THE CHOICE IN ORDER TO REACH THE SUCCESS”
Simon Hathaway, President of retail marketing in international advertising network Cheil Worldwide, answered to AdIndex questions about Russian market, modern consumer, influence of digital and social media on retail, personalization and technologies of the future....
245
0
9 July 2014
EXPERTS: THE BAN OF ADVERTISING WILL RESULT IN INCREASE OF SUBSCRIBERS’ FEE
Paid TV channels will cover losses from advertising by operators that will transit their expenditures on subscribers. Besides, the statements in the amendments to the law are not that clear and can be misread....
222
0
8 July 2014
PAY TV CHANNELS WILL REIMBURSE THE LOSES FROM ADVERTISING VIA OPERATORS
The increase in license payments will compensate loses of advertising revenues....
224
0
7 July 2014
GPMD AND RESOLUTION LAUNCHED PILOT CAMPAIGN IN SMART TV
Nissan was the first project’s client. Gazprom-Media Digital, the largest seller of video advertising in Runet together with Resolution Agency run first advertising campaign in devices with Smart TV function that provides access to the largest video portals. Advertising video of Nissan Juke was viewed by Russians who watch internet video via TV sets Samsung, LG and Philips. In advertising ca...
212
0
2 July 2014
IVI.RU REFUSED FROM ADVERTISING
Online cinema ivi.ru expanded the functionality of app deti.ivi. Now it is possible to switch off the advertising and to store cartoons on the device for further view without connection to the Internet.  ...
214
0
2 July 2014