J’son & Partners Consulting presented short results of the research of global OTT-videoservice market, comparison of key market indicators in Russia and in the world, 2011-2017.
OTT-videoservice is developing fast together with traditional forms of content distribution. The increasing popularity of such OTT-videoservice in Russia and in the world is due to the comfortable use, mobility, quality of services.
According to J’son & Partners Consulting estimations, global OTT-videoservice market is actively growing: during 2011 – 2014 - 3,1 times growth. The forecast until 2017 – market will reach 28,9 bln.USD. Share of Russian companies on global OTT-videoservice market was around 0,7% by the end of 2013. Share of OTT-videoservice in the content structure in Russia is lower than in the world, but growth rates are higher
OTT-videoservice based on aVOD monetization model in 2013 had 46% or 7 887 mln.USD. At the same time, share in general revenue – around 38% or 6 443 mln.USD.