Russian venture fund AddVenture has invested an undisclosed amount in K50, a Moscow-based startup which is developing an optimization and analytics solution for the contextual advertising market. The deal valued the startup at $5 million. K50′s founding team, which previously financed the startup, will retain a controlling stake.
Founded in 2012, the startup launched its first product in June last year. This SaaS product, christened ‘K50:Generator,’ provides users with all the necessary tools for creating contextual ad campaigns.