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Cross-border e-commerce: Adapting payment options to Russian online consumers

In a cross-border market that is still growing fast, reaching around $4 billion in 2014 for physical goods, the Russian payment issue is to be considered carefully by foreign online retailers. 

 

So far, not all of them have adapted their approach to the local specificities in the field of payments — which certainly stands as an obstacle to attracting more Russian consumers.

 

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