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Cross-border e-commerce: Are Western players losing Russia?

Until recently, a number of Western online retailers of all sizes enjoyed growing popularity among Russian customers, who appreciated their diversified assortment and virtually tax-free purchases. Among the most popular product categories were clothing, consumer electronics and gadgets as well as automobile parts.

 

According to a study by East-West Digital News, the market reached some $5 billion in 2014, up from $3 billion in 2013. However, Chinese players captured almost all this growth.

 

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