TV Channel Domashniy has announced about changes in the brand style and launch of new content. New logo has appeared on air on 15th October, at 7 p.m. Key goal at the moment for the channel – so-called useful entertainment.
Starting 2014, channel’s share among targeted audience (women in the age 25-59) increased from 3.1% (results of 1Q2014) till 3,7% (results of 3Q2014), meanwhile, the audience “became younger”. These tendencies resulted in the changes of logo and style of the channel.
STS Media is managing the channels: STS, Domashniy, Perez and STS Love – and also 31st Channel in Kazakhstan and TV Company in Moldova with the total audience of 150 mln.people.