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FEDERAL ANTIMONOPOLY SERVICE (FAS) GAVE EXPLANATIONS ABOUT ADVERTISING ON TV

According to the FAS verdict, the advertising will remain only on 10 Russian obligatory public channels starting 1st January 2015, which are being distributed based on the license issued by Federal Radio and TV Commission.

 

Afterward, Roskomnadzor has calculated that the restrictions can influence around 1400 TV channels, 300 of them are federal. The Ministry of Communication have analyzed the situation and explained where the advertising will remain: channels of first multiplex and with license granted by Federal Radio and TV Commission, “The restrictions are for basic versions of the channels, so, the advertising is allowed on HD versions or in other technological formats, on regional channels – partners of terrestrial TV channels, which have the license. But, in case non-terrestrial channel will purchase the terrestrial and will want to replace the content, there will be a switch of the mass media broadcaster. For this action, new license is needed, as terrestrial license is being provided for the certain mass media”.