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“Gema Motors” is going to become second biggest outdoor ad operator in Russia

“Gema Motors”, and auto dealer holding belonging to Alexander Geller, may soon become a key player in the Moscow outdoor ad market. After the auction, scheduled for Thursday, it can get over 1.3 thousand ad sites for 20,4 billion rubles.

 

This is not the first Alexander Geller’s experience in advertising business: three years ago, in 2011, another Geller’s company, “Auto Sell”, won a 5-year contract for the right to place ad banners in Moscow Metro. In the total, “Gema” is due to pay to 14 billion RUR to Moscow Metro for years 2011-2015.