Hearst Shkulev Media acquires regional online media network Rugion

Hearst Shkulev Media (HSM), a major Russian media group co-owned by Hearst Corporation, has acquired a controlling stake in Rugion, a network of city sites across Russian regions, in a bid to strengthen its existing regional activities. No details of the transaction have been disclosed, but Russian business daily Vedomosti learned from “a source close to one of the parties” that it amounted to “up to 20 million euros.”


Complementing its traditional print media activity, HSM started acquiring regional sites in 2012. The group now controls leading portals in Ekaterinburg (E1.RU), Nizhny Nogorod (NN.RU), Perm (PRM.RU), Samara (Samara24.ru), Sochi (Sochi-express.ru), and other cities.


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