The content, consumed on PCs and mobile devices – games, video, audio or text, are being considered as a digital content. In most cases, digital market expansion depends on operators, which are tired to talk about problems of “dumb pipe”, but still didn’t receive success in its distribution – and practically don’t do anything for its promotion. According to J’son & Partners Consulting, digital content market in 2013 reached 106 bln.USD that is 12% more than in the previous year. The market will grow in 2014 – 2016 with average growth rate – 11%.
Market leaders are USA and Japan, which can be seen on the figure. Russian market has only 2%.
Among key market barriers – there is no culture to pay for the content – users mostly listen music, read books, watch movies for free plus low penetration rate of modern gadgets.
Games – is the major share of content, for which Russian users are ready to pay. Although its share is decreasing ($) from 99% in 2010 till 91% in 2013, the decrease is very slight in comparison with other regions, in particular, in USA, games have only 53% market share.