Online cinema ivi.ru has launched interactive advertising formats on mobile devices. The product was tested in traditional web and has showed good results: the number of interactive advertising campaigns increased 3,5 times more in 1H2014.
Mobile interactive advertising on ivi.ru allows to receive additional information without the access to the “Big Internet”. Special framework will allow the viewer do not leave the app in order to receive more information about product, leave a review, connect to social groups, watch additional photo and video materials.
Besides, advertisers will be able to receive the research inside the advertising video.