KupiVIP general manager Vladimir Kholyaznikov: “Cross-border now exceeds 25% of our total volumes and we expect strong growth in 2015″

Launched in 2008 by Oskar Hartmann, a German entrepreneur born in the former Soviet Union, KupiVIP quickly became Russia’s leading flash sales site in the field of fashion. When the cross-border e-commerce market emerged in Russia, the company lobbied against what Hartmann called – with some justification – “duty-free e-commerce.” But KupiVIP also launched its own cross-border business as early as 2012, combining domestic and international shipments in its catalog.

The company’s current general manager Vladimir Kholyaznikov told East-West Digital News how this cross-border business was built, the company’s achievements in this field, and shared his vision of a market that he believes will still enjoy significant growth in spite of the ruble’s sharp fall in 2014. This interview is an excerpt from an industry report recently published by EWDN.

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