Illustrating the relative resilience of the Russian e-commerce market amid the current economic turmoil, leading flash sales platform KupiVIP.ru reported a 44% revenue increase year-on-year in Q4 2014. The company attributes this growth to consumers switching from traditional and online retail to discount-based sites.
Sales also grew due to the development of the site’s cross-border business. KupiVIP now deals with active sellers from countries such as Germany, Italy, France, Turkey and the UK. These suppliers’ parcels are shipped to KupiVIP’s hub in Berlin before being sent to their individual addressees in Russia.