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Loyalty program, mobile payments, personal data storage: AliExpress to conquer Russian e-commerce on all fronts

Over the past few weeks, AliExpress has multiplied initiatives to strengthen its leadership on the Russian e-commerce scene. The Chinese giant has teamed up with Russian online bank Tinkoff Bank to launch a co-branded loyalty program.

 

Associated with MasterCard credit and debit cards, this program is the first of its kind in the world, said Mark Zavadskiy, AliExpress business development director in Russia.

 

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