Mail.ru Group launches unified mobile advertising platform

Mail.Ru Group, a leading, LSE-listed Russian Internet Group, has launched myTarget, an advertising platform that combines the audience of mobile services and social networks in Russia and the CIS, including VKontakte, Odnoklassniki and Moi Mir.


“For the first time, we have combined all of our services and the mobile audience. Advertisers receive a single point of access to an unprecedented volume of mobile data traffic of high quality, which is equipped with new service targeting tools, analytics, automatic quality control and traffic optimization,” Dmitry Sergeev, the First Deputy General Director of Mail.Ru Group, told CNews.ru, a Russian tech publication.


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