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MOBILE APPS: REALITY AND PERSPECTIVES

The number of sold mobile devices, obviously, influenced the increase in mobile traffic, which is even higher than in PCs. Many companies, including such giants as Cisco, expressed that mobile traffic will only grow in the coming years. Cisco even named the numbers – 11 times growth by 2018.

 

Mobile apps took the major part of traffic. According to the European Commission report, mobile apps market in Europe in 2014 will be 6,1 bln.EUR.

 

Despite the fact that in Russia these indicators relatively small (according to J’son & Partners Consulting, in 2013 mobile apps market was 246 mln.EUR), growth tendency is being viewed in our country also. This is made its impact on mobile apps market development. How the market is looking is possible to evaluate via different ratings, made by different companies last year.

 

Mobile apps Vkontakte, Odnoklassniki, messengers WhatsApp and Viber, 2GIS maps and other apps are among leaders in AppStore and Goolge Play (excl. downloaded games).