Media Holding has announced new strategy.
Rambler & Co has presented new strategies to agencies and advertisers. The holding is planning to refocus from display advertising to mobile, video and programmatic, and also develop media services model.
According to the Vedomosti, the company has expanded the developers’ team, increased investments in mobile products, and is ready to sign agreements with developers and distributors of video content.
New technological platform for premium advertising will be available, oriented on targeted groups of users. Besides, Rambler & Co has launched new advertising agency R. Point, in order to work directly with advertisers.