Report: One quarter of commercial emails never reach Russian inboxes

Only 76% of global emails sent to local Russian mailbox providers reaches the inbox and one in four messages are sent to spam or blocked, says Inbox Placement Benchmarket Report 2014 prepared by Return Path.


The results showed trends that are common globally, however, some were quite specific for the Russian market. As for the emails distributed inside Russia, the commercial messages delivery rate is significantly lower than in other markets questioned: only 64% of emails reach their subscribers.


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