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Russian cross-border consumers complain most about marketing inaccuracies and returns

According to new research conducted by Teleperformance, a global outsourcing specialist in segments such as customer service and technical support, complaints of Russian consumers towards cross-border e-commerce companies center primarily on failed marketing obligations, returns queries and currency conversion processes.

 

Teleperformance conducted an internal survey among its customers and partners to find out what Russian clients complain most about when making cross-border purchases. The data was based on regular surveys of consumers and customer support agents of e-commerce companies with a significant market share in Russia and the world.

 

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