Russia’s first TV channel and VKontakte agree legalization of video content

In yet another step in VKontakte’s strategy to legalize its content, the social network has reached an agreement with Channel One, Russia’s first TV channel. The broadcaster will provide the rights to broadcast its programs and popular shows in exchange for a share of advertising revenues.


The news was reported on Wednesday by Russian business daily Kommersant based on exchanges with representatives of the TV channel and of Mail.ru Group, which owns VKontakte.


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