According to consolidated financial report for 1H2014, bank’s advertising and marketing expenditures reached 7,4 bln.RUB.
Sberbank spent on advertising 5,4 bln.RUB in 1H2013 that is 40% less than in 2014. For 2Q2014, bank’s advertising costs increased vs same period in 2013 for 54% and hit 4,8 bln.RUB.
According to the report, all operational costs for 1H2014 increased for 9,5% till 261,5 bln.RUB.
Net interest earning for 1H2014 increased for 20,7% - 489,9 bln.RUB.
Net profit for the same period decreased for 2,3% till 170,4 bln.RUB.