STS Media has started to broadcast international version of TV Channel Perez (Pepper in English), Perez International from ASTRA 5B satellite.
The channel is now available for large number of operators in a coverage zone, including Central Asia and East Europe. Now, the channel will appear in operators’ packages in Kazakhstan, Kirgizia, Georgia, Azerbaijan, Armenia and in other regions.
SES operator owns Astra 5B satellite. The launch of Perez on international market will allow STS Media to attract attention of advertisers.
According to company’s last financial report, all Russian TV channels (part of Media Holding) decreased its audience share in 2Q2014: STS- from 11,6% till 10,2 %, Domashniy - 3,5 % - 3,3 %, Perez - 2,3 % - 1,9 %. The highest decrease of advertising revenues Perez – for 10% in RUB and 19% in USD.