The creation of the Unite Seller organized by largest Russian media holdings – VGTRK, First Channel, Gazprom Media and NMG will help to influence positively the Russian market, considers the General Director of TNS Russia Ruslan Tagiev, «In the current situation – russian advertising market is in the difficult situation, such actions as creation of one center – which is responsible for distribution of advertising opportunities can have a positive effect for development of Russian advertising market. This measure will help to «hold» the market within its current indicators and will prevent from fall».
Creation of the new seller.
Previously, largest Russian media holdings – VGTRK, First Channel. Gazporm Media and NMG agreed to establish the company (parity bases) – the company will distribute advertising “equipment” and also provide services to other media.
New seller will operate under the Vi brand. The company is planning to unite all currently existed sales directions of Vi, Gazprom Media and VGTRK.