USA is a global market leader – programmatic
Market of programmatic advertising has grown over 50% starting the beginning of the year. Magna Global estimated the volume of automated procurement in 21 bln.USD.
USA – over 50% of the sold and purchased hardware. The major share of deals in digital media is being executed via programmatic technologies. Such statement is equal for 35 countries, which have been researched by Magna Global.
According to the company’s forecast, sustainable growth will continue during the next 4 years. Average yearly growth rates will be 27%, it will facilitate market growth till 53 bln.USD by 2018. Previously, eMarketer forecasted the volume of the automated procurement on the level of 32 bln.USD by 2017.