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Assessment of the mobile payments market in Russia in the first half of 2015

October 2015

Analytical Report (full version)

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Analytical Report (full version)

Assessment of the mobile payments market in Russia in the first half of 2015
Assessment of the mobile payments market in Russia in the first half of 2015
October 2015

Assessment of the mobile payments market in Russia in the first half of 2015

October 2015

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Non-cash payments, amongst the others through electronic payment systems (EPS) are becoming increasingly widespread in Russia. According to J'son & Partners Consulting, in 2014 the turnover of payments through EPS reached almost 3 trillion rubles. The most rapidly growing segment is, of course, mobile payments, their turnover for the first half of 2015 exceeded 120 bln. rubles. The promise of this direction is confirmed by the emergence of many new players and increasing activity of banks in this area.

 

J'son & Partners Consulting present brief results of their study of the mobile payments market in Russia in the first half of 2015.

 

 

Key issues of the study

 

The study presents detailed analysis of the:

  • trends, drivers and barriers of the Russian market of mobile payments;
  • volume and structure of the market;
  • number of transactions, size of commission, number of users.

 

 

Practical value of the study

 

The research identifies the key market trends and presents the statistical indicators for assessing the dynamics and prospects of the market, particularly in the context of different segments.

 

 

Target auditory

 

The study is intended for companies operating on the market of mobile payments and related markets, telecommunications operators, banks, venture funds, as well as specialized startups and research agencies.

 

 

Summary of the study

 

According to the methodology used by J'son & Partners Consulting, the market of mobile payments in Russia include the following types of payments and transfers:

  • via mobile and SMS banking applications of Russian banks.
  • via mobile applications of e-wallets;
  • via other mobile channels (write-off from the accounts of cellular operators, operator payments), via mobile apps, SMS and NFC.

 

According to J'son & Partners Consulting, the total market volume by the end of 2014 totalled about 190 bln. rubles, and by 2019, the market turnover will exceed 850 bln. with a compound annual growth rate about 29% from 2014 to 2019.

 

 

All segments of the mobile payments market are characterized by a very high growth rate:

  • e-wallets – the current growth rate is 30-40% per year (previously more than 100 % per year);
  • banking products – the current growth rate is 50-60% per year (previously more than 70% per year);
  • other channels – the current growth rate is 60-70% per year (previously more than 100% per year).

 

It should be noted that the web version of e-wallets and e-banking products are characterized by a little lower growth rate in comparison to mobile channels. However, the web interface for all these products remains the main channel, providing payments (this includes both wallets and banking products).

 

The main drivers of the mobile payments market are:

  • the global migration of payments and transfers from offline to online channels, as well as from cash to non-cash channels;
  • the migration of payments and transfers from the web versions of financial products to the mobile versions;
  • the increasing level of penetration and functionality of smartphones;
  • the increasing level of penetration of bank cards and customer activity on bank cards

 

 

 

More detailed results of the research are presented in the full version:

«Assessment of the mobile payments market in Russia in the first half of 2015»

 

  1. Summary
  2. Terms and definitions
  3. Introduction
  4. Overview of foreign markets of mobile payments
  5. Evaluation of the Russian market of mobile payments, 2008–1H2015, forecast up to 2019

5.1. Turnover and structure of the market by segment and fields of payments

5.1.1. Electronic money

5.1.2. Banking channels

5.1.3. Other channels

5.2. The number of transactions

5.2.1. Электронныеденьги

5.2.2. Banking channels

5.2.3. Other channels

5.3. Average commission

5.3.1. Electronic money

5.3.2. Banking channels

5.3.3. Other channels

5.4. The number of users

5.4.1. Electronic money

5.4.2. Banking channels

5.4.3. Other channels

  1. Drivers and barriers for the Russian market development
  2. Conclusion
  3. Appendix. The list of mentioned companies

 

List of figures

Fig. 1. The Russian market of mobile payments, bln. rubles, 2008A-2015H1A-2020F

Fig. 2. The global market of mobile payments, bln. dollars

Fig. 3. The structure of the global mobile payment market by types of payment

Fig. 4. The number of mobile transactions in the world market of mobile payments, bln. transactions

Fig. 5. The structure of mobile payments by technology types, 2015

Fig. 6. Regional structure of the global mobile payment market by volume

Fig. 7. Mobile apps ever used by owners of smartphones for mobile payments, by type of operating system, February 2015

Fig. 8. The volume of mobile PayPal payments, mln. dollars.

Fig. 9. The Russian market of mobile payments, bln. rubles, 2008A-2015H1A-2020F

Fig. 10. The Russian market of mobile payments, 2008A-2015H1A-2020F

Fig. 11. Dynamics of the turnover structure of the Russian market of mobile payments by segments, mln. rubles, 2008A-2015H1A-2019F

Fig. 12. Dynamics of the turnover structure of the Russian market of mobile payments by directions, mln rubles, 2008A-2012A-2015H1A-2019F

Fig. 13. Turnover of mobile payments through e-money systems in Russia, bln rubles., 2012A-2015H1A-2019F

Fig. 14. Dynamics of the turnover structure of mobile payments with use of electronic money in Russia, 2012A, 2015H1A, 2019F

Fig. 15. Comparison of average annual GDP growth of mobile payments with use of electronic money for different segments

Fig. 16. Turnover of mobile payments through banking channels in Russia, bln. rubles, 2008A-2015H1A-2019F

Fig. 17. Dynamics of the turnover structure of mobile payments through banking channels in Russia, 2012A, 2015H1A, 2019F

Fig. 18. Comparison of average annual GDP growth of mobile payments through banking channels for different segments

Fig. 19. Turnover of mobile payments through other channels in Russia, bln. rubles, 2008A-2015H1A-2019F

Fig. 20. Dynamics of the turnover structure of mobile payments through other channels in Russia, 2012A, 2015H1A, 2019F

Fig. 21. Comparison of average annual growth rate of turnover of mobile payments through other channels for different segments

Fig. 22. The number of transactions on the mobile payments market in Russia, mln, 2008A-2015H1A-2019F

Fig. 23. Dynamics of average transaction size on the mobile payments market in Russia 2008A-2015H1A-2019F, rubles.

Fig. 24. Comparison of the number of transactions made through different channels in the 1st half of 2015, mln.

Fig. 25. Comparison of average transaction size in various channels in the 1st half of 2015, rubles.

Fig. 26. Dynamics of the number of transactions in the segment of mobile payments through different electronic money systems in Russia, mln., 2008A-2015H1A-2019F

Fig. 27. Dynamics of average transaction size in the segment of mobile payments through different electronic money systems in Russia, 2008A-2015H1A-2019F

Fig. 28. Dynamics of the number of transactions in the segment of mobile payments through banking channels in Russia, mln., 2008A-2015H1A-2019F

Fig. 29. Dynamics of average transaction size in the segment of mobile payments through banking channels in Russia, 2008A-2015H1A-2019F

Fig. 30. Dynamics of the number of transactions in the segment of mobile payments through other channels in Russia, mln., 2008A-2015H1A-2019F

Fig. 31. Dynamics of average transaction size in the segment of mobile payments through other channels in Russia, 2008A-2015H1A-2019F

Fig. 32. Dynamics of the average commission size in the segment of mobile payments with use of electronic money in Russia, 2008A-2015H1A-2019F

Fig. 33. Dynamics of the average commission size in the segment of mobile payments through banking channels in Russia, 2008A-2015H1A-2019F

Fig. 34. Dynamics of the average commission size in the segment of mobile payments through other channels in Russia, 2008A-2015H1A-2019F

Fig. 35. The number of users performing mobile payments through electronic money in Russia, 2008A-2015H1A-2019F, mln.

Fig. 36. Assessment of the average turnover of mobile payments with use pf electronic money for 1 user in Russia, 2008A-2015H1A-2019F, rubles.

Fig. 37. The number of users performing mobile payments through banking channels in Russia, 2008A-2015H1A-2019F, mln.

Fig. 38. Assessment of the average turnover of mobile payments through banking channels for 1 user in Russia, 2008A-2015H1A-2019F, rubles.

Fig. 39. The number of users engaged in mobile payments through other channels in Russia, 2008A-2015H1A-2019F, mln.

Fig. 40. Assessment of the average turnover of mobile payments through other channels for 1 user in Russia, 2008A-2015H1A-2019F, rubles.

 

 

List of tables

Table. 1. The volume and structure of the mobile payments market in Russia by segments, 2012A-2015H1A-2019F, billion rubles.

Table. 2. The volume and structure of the mobile payments market with use of electronic money in Russia by segments, 2012A-2015H1A-2019F, billion rubles.

Table. 3. The volume and structure of the mobile payments market through banking channels in Russia by segments, 2012A-2015H1A-2019F, billion rubles.

Table. 4. The volume and structure of the mobile payments market through other channels in Russia by segments, bln., 2012A-2015H1A-2019F

 

 

This information note is prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material.

 

The media may use any graphics, data or forecasts contained in this market review only with reference to the source of information - J'son & Partners Consulting. ™ J'son & Partners [registered trademark]

 

Non-cash payments, amongst the others through electronic payment systems (EPS) are becoming increasingly widespread in Russia. According to J'son & Partners Consulting, in 2014 the turnover of payments through EPS reached almost 3 trillion rubles. The most rapidly growing segment is, of course, mobile payments, their turnover for the first half of 2015 exceeded 120 bln. rubles. The promise of this direction is confirmed by the emergence of many new players and increasing activity of banks in this area.