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J’son & Partners Consulting presents brief results of the research: Content Market in the Republic of Kazakhstan. 

 

According to experts’ data of J’son & Partners Consulting, TV series (39%), Entertainment programs (12%) and Drama movies (11%) have the largest shares by number of titles among researched topics on national Kazakhstan’s TV channels.

 

 

Domestic content prevails in broadcasting structure on Kazakhstan’s TV market nowadays. Such tendency hasn’t been changed for several years. Domestic content’s share in the air of largest TV channels by number of titles was around 53% in 2013.

 

Domestic content is a content produced in the Republic of Kazakhstan and content that was produced in cooperation with Kazakhstan.

 

 

Three TV channels broadcast most actively foreign content: 31 Channel (69,5%), Astana TV (68,4%) and First Channel Eurasia (65%). These channels continue to provide their viewers foreign drama movies and TV series.

 

It is worth to mention that First Channel Eurasia is sublicensor of global network of First Channel (JSC First Channel owns around 20% of shares) and 31 Channel is the sublicensor of TV Stations Networks (STS) – STS Media owns around 20% of shares.

 

Foreign content has only 13% of air time on Kazakhstan Channel and is being presented mainly by TV series. The prevailing of domestic content over foreign one is being explained by the fact that the channel has a government status. Khabar took second  position by share of domestic content - 72,3%, Seventh Channel is following with 60,7%.

 

 

Largest national TV channels’ broadcasting networks have various content: from different TV and Talk shows till informational programs and drama movies. Broadcasted content depends mainly on the TV channel format and targeted audience.

 

NTK channel has a position of entertainment channel, entertainment programs have 44% of broadcasting network and around 33% - TV series. Other TV channels – First Channel Eurasia, NTK, Astana TV and 31 Channel are positioning themselves as TV channels of general topics, and in contrast with NTK provide various content for TV viewers.

 

 

Entertainment programs, shows (Sketch-show, TV show, Talk show, Reality show etc.), drama and TV series are being broadcasted by all TV channels. All channel, excl.NTK broadcast news content.

 

Several topics with lowest share got into Other category: Leisure (TV programs about renovation, cuisine, medical programs, etc.), Music, Sport, TV shops and others. 

 

According to J’son & Partners Consulting, First Channel Eurasia is the most popular channel among terrestrial TV channels with a share of 19,6% as of December 2013. KTK is the second - 16,8%, and the third most popular is 31 Channel - 11,7%.

 

TOP programs of Kazakhstan’s TV are being broadcasted by First Channel Eurasia and KTK. Genres are news, entertainment programs and TV series.

 

 

By overview the content’s diversification, the following tendency can be seen: replacement of foreign content by domestic one.

 

 

TV market in Kazakhstan is developing very dynamically. By J’son & Partners Consulting estimations, market volume was 164 mln.USD in 2013.  

 

Detailed results of the Research are presented in the full version of the Report:

Overview of video content market in Kazakhstan

 

1. Introduction

  1.1. Methodology

  1.2. Glossary

 

2. Kazakhstan video content market overview

  2.1. Pay TV market 2010 - 2015: pcs. and $, digital terrestrial TV overview, tendencies and perspectives

  2.2. Legal aspects of terrestrial TV in the Republic of Kazakhstan

  2.3. OTT market overview 2010 - 2015: pcs. and $  

  2.4. Audience trends and tendencies

  2.5. Content market peculiarities and tendencies including shares of foreign and domestic content

 

3. Video content key market players’ overview

  3.1. Leading channels (TOP-20)

      3.1.1. Market structure and major indicators

      3.1.2. Top channels by viewing, by genres

      3.1.3. Leading channels targeted audience

      3.1.4. Time slots, available for foreign content 

  3.2. Leading platforms VOD (TOP-12)

      3.2.1. Market structure and major indicators

      3.2.2. Content policy and VOD content structure

      3.2.3. Devices distribution policy

      3.2.4. Availability of foreign content

  3.3. Video content leading distributors

      3.3.1. Content policy

      3.3.2. Cinema distribution market’s indicators in dynamics

  3.4. Adjustment of foreign formats by production companies

 

4. Key market players’ profiles

 

5. Conclusions

 

6. Annexes

 

List of illistrations

 

Illustration 1. Penetration of TV broadcast types in the Republic of Kazakhstan,  1Н 2013

Illustration 2. Terrestrial TV market volume, USD mln., 2010-2016F

Illustration 3. Terrestrial TV, Pay TV and OTT penetration, 2010-2016F

Illustration 4. Pay TV Market Volume, USD mln., 2010-2016F

Illustration 5. Pay TV Market Volume (pcs) and service penetration, 2011-2016F

Illustration 6.  Player shares in the Pay TV market of Kazakhstan, 1H2013

Illustration 7. Player shares in the Pay TV market of Kazakhstan, 1H2013

Illustration 8. OTT market volume and service penetration, mln. people, 2011-2017F

Illustration 9. OTT market volume and ARPU, USD mln. 2012-2017F

Illustration 10. Market structure by revenue and technology shares, 2010-2017

Illustration 11. Popular devices to watch video in the Internet

Illustration 12. Top 15 TV series in Kazakhstan

Illustration 13. Countries, which produced the top 15 TV series in the market of Kazakhstan

Illustration 14. Key indicators of major Kazakhstan TV Channels in 2013 TV season, %

Illustration 15. Genres in the broadcast network of terrestrial channels on working days, December 2013 – March 2014.

Illustration 16. Genres in the broadcast network of terrestrial channels at weekends, December 2013 – March 2014.

Illustration 17. Channel One Eurasia sсhedule genres on working days, December 2013 – March 2014

Illustration 18. Channel One Eurasia sсhedule genres at weekends, December 2013 – March 2014

Illustration 19. Foreign content share in the air time structure of Channel One Eurasia, December 2013-March 2014

Illustration 20. Foreign content share in the documentary content and TV Series structure of Channel One Eurasia by air time, December 2013-March 2014

Illustration 21. KTK Schedule Genres on working days, December 2013-March 2014

Illustration 22. KTK Schedule Genres at weekends, December 2013-March 2014

Illustration 23. Foreign content share in the air time structure of KTK, December 2013-March 2014

Illustration 24. Foreign content share in the documentary content and TV Series structure of KTK by Air Time, December 2013-March 2014

Illustration 25. Channel 31 schedule genres on working days, December 2013-March 2014

Illustration 26. Channel 31 schedule genres at weekends, December 2013-March 2014

Illustration 27. Foreign content share in the air time structure of Channel 31, December 2013-March 2014

Illustration 28. Foreign content share in the documentary content and TV series structure of Channel 31 by air time, December 2013-March 2014

Illustration 29. NTK schedule genres on working days, December 2013-March 2014

Illustration 30. NTK schedule genres at weekends, December 2013-March 2014

Illustration 31. Foreign content share in the air time structure of NTK, December 2013-March 2014

Illustration 32. Foreign content share in the documentary content and TV series structure of NTK by air time, December 2013-March 2014

Illustration 33. Astana TV schedule genres on working days, December 2013-March 2014

Illustration 34. Astana TV schedule genres at weekends, December 2013-March 2014

Illustration 35. Foreign content share in the air time structure of Astana TV, December 2013-March 2014

Illustration 36. Foreign content share in the documentary content and TV series structure of Astana TV by air time, December 2013-March 2014

Illustration 37. Kazakhstan channel schedule genres on working days, December 2013-March 2014

Illustration 38. Kazakhstan channel schedule genres at weekends, December 2013-March 2014

Illustration 39. Foreign content share in the air time structure of Kazakhstan channel, December 2013-March 2014

Illustration 40. Foreign content share in the documentary content and TV series structure of Kazakhstan channel by air time, December 2013-March 2014

Illustration 41. Channel Seven schedule genres on working days, December 2013-March 2014

Illustration 42. Channel Seven schedule genres at weekends, December 2013-March 2014

Illustration 43. Foreign content share in the air time structure of Channel Seven, December 2013-March 2014

Illustration 44. Foreign content share in the documentary content and TV series structure of Channel Seven by air time, December 2013-March 2014

Illustration 45. Khabar schedule genres on working days, December 2013-March 2014

Illustration 46. Khabar schedule genres at weekends, December 2013-March 2014

Illustration 47. Foreign content share in the air time structure of Khabar, December 2013-March 2014

Illustration 48. Foreign content share in the documentary content and TV series structure of Khabar by air time, December 2013-March 2014

Illustration 49. OTT market structure by revenue and technology shares, 2013

Illustration 50. OTT market structure by revenue and leading share, 2013

Illustration 51. Number of professional content units of OTT service providers, 2013

 

List of tables

 

Table 1. Features of OTT market segments

Table 2. Terrestrial TV channel holdings, 2013

Table 3. Key audience indicators of Kazakhstan leading TV channels

Table 4. TOP programs of TV channels in Kazakhstan for the week: 13.01.14 - 19.01.14

Table 5. Terrestrial TV channel holdings, 2013

Table 6. Top federal terrestrial channels of Kazakhstan, 2013

Table 7. Kazakhstan top channels audience

Table 8. Number of slots in the broadcast schedule of Federal TV Channels, Example: February 2014

Table 9. Channel One Eurasia averaged broadcast schedule, Example: February 2014

Table 10. КТК averaged broadcast schedule, Example: February 2014

Table 11. Channel 31 averaged broadcast schedule, Example: February 2014

Table 12. NTK averaged broadcast schedule, Example: February 2014

Table 13. Astana TV averaged broadcast schedule, Example: February 2014

Table 14. Kazakhstan Channel averaged broadcast schedule, Example: February 2014

Table 15. Channel 7 averaged broadcast schedule, Example: February 2014

Table 16. Khabar averaged broadcast schedule, Example: February 2014

Table 17. Tariffs of OTT providers, November 2013

Table 18. Online cinemas content overview, 2013

Table 19. Overview of platforms, supported by online cinemas, 2013

Table 20. Platforms, recommended for signing license agreements, 2013

Table 21. Financial and physical indicators of major CIS distributors, 2013

Table 22. Content types of major distributors in Kazakhstan, 2014

Table 23. Financial and physical indicators of CIS distributors, 2012-2013

Table 24. Targeting foreign content by target distributors in Kazakhstan, 2014

Table 25. Top production companies

Table 26. Distribution policy implementation phases

Table 27. Remuneration policy

Table 28. License sale conditions in the Terrestrial TV segment, 2013

Table 29. License sale conditions in OTT segment, 2013

Table 30. Evaluation of revenue volume for signing of license rights on play TV series.

Table 31. Evaluation of revenue volume for signing of license rights on documentary movies. 

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.