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E-Commerce in the Republic of Kazakhstan

August 2014

Analytical Report (full version)

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Analytical Report (full version)

E-Commerce in the Republic of Kazakhstan
E-Commerce in the Republic of Kazakhstan
August 2014

E-Commerce in the Republic of Kazakhstan

August 2014

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J’son & Partners Consulting presents main results of the research: E-Commerce in the Republic of Kazakhstan.

 

The economy in Kazakhstan is constantly showing stable growth rates after the crisis in 2009. In 2013 the annual growth has reached 6%. As a result retail trade sector is also growing; the volume reached over 28 bln.USD. E-commerce is still the most dynamic market segment, its volume is over 1.5 bln.USD, according to J’son & Partners Consulting  experts’ estimations.

 

DEFINITIONS

 

  • Internet trade – sale of tangible and non-tangible goods via specialized e-platforms, which allows placement of orders on a distance.
  • E-COMMERCE– market segment, which includes Internet-trade and distance payments for services (incl.e-payment systems).
  • E-PAYMENT SYSTEMS – ways to make transactions on a distance, including banking and non-banking terminals and remote financial services.
  • REMOTE FINANCIAL SERVICES – include mobile banking, internet-banking, SMS-banking, mobile operators’ payments, e-money.

 

RESULTS OF 2013

 

J’son & Partners Consulting's consultants estimate general volume of e-commerce market over 1.5 bln.USD in 2013 in Kazakhstan. Market is still in the growth stage, it will continue to increase with 25% annual growth rate during the next three years.

 

E-commerce market in Kazakhstan is behind the Russian market, but it reduces the gap very quickly. In Russia, share of internet trade is around 2% of the total retail trade, while this indicator is around 1% in Kazakhstan.

 

Important market peculiarity is very low share of domestic shops – around 10%. The rest of the market is being taken by foreign e-stores.

 

 

Highly popular goods on Kazakhstan's e-commerce market are home appliances and electronics, services and e-payments. Major number of transactions is being executed in Astana and Almaty.

 

Kazakhstan's users prefer to pay for purchased goods and services by cash that is around 60% of all purchases. At the same time, J’son & Partners Consulting’s analysts specify the variety of payment methods: cash, banking cards, e-money etc.

 

Largest internet-trade market players are:

  1. Lamoda.kz
  2. Alser.kz
  3. Sulpak.kz

 

Conclusion

 

E-commerce market is experiencing the explosive growth stage in Kazakhstan, and according to J’son & Partners Consulting, active growth trend will be during 2014-2017. Positive moments are increasing market transparency and transit to mature growth stage.

 

Detailed results of the Research are presented in the full version of the Report:  E-Commerce market in the Republic of Kazakhstan

 

The report will be interesting for venture funds, private equities, strategic investors, e-commerce market players and companies that operate in financial sector.

 

 

1. Methodology and sources of information

2. E-commerce market in the Republic of Kazakhstan, including:

  2.1. Market volume and dynamics in 2010-2013, $

  2.2. Market forecast in 2013-2017, $

3. E-commerce market structure, including:

  3.1. By payment methods

  3.2. Geographically  

  3.3. By industries

4. Structural e-commerce market changes by 2017:

  4.1. By payment methods

  4.2. Geographically

  4.3. By industries

5. Analysis of E-commerce market regulations

6. Analysis of consumer preferences

7. Analysis of major market players, including:

  7.1. Largest internet-shops

  7.2. Largest advertisement panels about purchase/sale

  7.3. Largest payment systems

8. Cross-country markets' comparison; e-commerce market in Kazakhstan and:

  8.1. Russian e-commerce market

  8.2. USA e-commerce market

  8.3. European e-commerce market

9. Main trends and tendencies

10. Conclusions

11. List of companies mentioned in the Report

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.

 

The economy in Kazakhstan is constantly showing stable growth rates after the crisis in 2009. In 2013 the annual growth has reached 6%. As a result retail trade sector is also growing; the volume reached over 28 bln.USD. E-commerce is still the most dynamic market segment, its volume is over 1.5 bln.USD, according to J’son & Partners Consulting  experts’ estimations.