J’son & Partners Consulting presents main results of the research: GLOBAL AND RUSSIAN E-BOOKS MARKET (as a part of comprehensive study - Russian and Global Digital Content Market, Results of 2013).




Global E-Books Market – is a newly born segment of digital content, which is showing impressive growth rates due to the increasing sales of digital devices that support the service. The market growth in 2013 vs 2012 was 37% and the expected indicator of growth for 2013-2014 is 28%; the volume can reach 11 bln USD according to World Newsmedia Network.



According to the Global eBook Report data, in the beginning of 2014, USA has 26% share of global E-Books Market and keeps the leadership. Chinese market is second one by volume – 12%. TOP 6 markets are USA, China, Germany, Japan, France, UK – they control almost 60% of the global market. 








  • E-Books market is actively developing and expanding in USA. Such popular newspapers as New York Times and USA Today have started to include sales of e-books in their lists of bestsellers, starting 1Q2011.
  • According to The Global eBook Report, largest American publishing houses have 30-40% revenue from e-books sales.
  • Due to the fast penetration of such devices like Amazon Kindle and Apple iPad, sales of eBooks have increased and most likely will keep this tendency in the future. Barnes & Noble also fixed the highest sales volume during holidays, most of them was made via online-shop Nook. 



  • Each 4th book sold was in a digital form in UK in 2013, while in 2012 – only each 5th; all of this is proving the penetration growth of e-books. 



  • Comics – is a key revenue source in e-books segment in Japan; they are easy to be read on the mobile displays. Comics are very popular in Japan, everyone reads them without any age restrictions, there are different genres from science fiction till archeology, food, pre-school and business-comics.
  • Mobile comics Manga have created Japanese e-books market and continue to dominate over the content of other genres: science fiction, science etc. The price reduction of readers and smartphones’ penetration are facilitating the market growth. 




At the end of 2013, Russian E-Books market hit 13 mln USD that is 6 times more than the same indicator in 2010. Major market share is taken by purchases from PCs and notebooks, the rest – from mobile devices (readers, tablets, smartphones).



Russian E-Books Market, Key Indicators:



  •       70% of Russian population have read e-books at least once;
  •       92% users download books for free from the Internet, it includes the piracy copying of files;
  •       In the last years Russian e-Books market is developing as “complicated and unstable”, mostly because of the crisis in 2008;
  •       Legal e-book market was 60 bln.RUB in 2013 in Russia, e-Books have 1% of the total book market volume;
  •       The competition structure has changed in 2012. Key internal factor – bankruptcy of ACT Company due to the inability to pay the debt. At the same time, key competitor Eksmo got the control over ACT; by this, the share of Eksmo publishing house was increased;
  •       In 2012 Russian Government announced about possible investments of 100 mln.USD till 2018 in the book industry to improve its infrastructure;
  • iTunes Store has significantly influenced the Russian e-book industry by Apple’ launch in Russia in December 2012. Play Store by Google was next. British company WHSmith and German XinXii expressed their interest in launching at the Russian market, where they can see a potential for growth.




According to J’son & Partners Consulting experts, Russian E-Books Market will grow for 132% vs results of 2013 and hit 30 mln USD by 2016. 





  • Increasing popularity of mobile devices that support the reading e-books function: tablet, smartphone, e-readers;
  • Reduction of average price for e-books devices;
  • Modern technologies, implemented in e-reading devices;
  • The development of legal infrastructure, regulating content sales;
  • Continuous fight against piracy content (LitRex attempts and others);
  • The increasing number of digitized books;
  • Users’ focus is being changed towards mobility – increasing demand on mobile devices, which also are good for e-books reading, increasing demand on digitized content, which is very convenient and easy to consume via such type of devices.




  • Wide penetration of illegal free services in each book segment;
  • Lack on Russian market such large international players as Amazon;
  • Lack of culture to consume paid content, this is the feature of all Russian segment of digital market.


Detailed results of the Research are presented in the full version of the Report:DIGITAL CONTENT MARKET DEVELOPMENT IN RUSSIA AND IN THE WORLD, RESULTS OF 2013, 2010-2016




2.1. Digital Content Ecosystem

2.2. Key Definitions

2.3. Prerequisites for digital content market development in Russia and the rest of the world.

3. RUSSIAN AND GLOBAL DIGITAL CONTENT MARKETS, 2010-2016: Volume and Market Growth Forecast, Market Structure, Audience

3.1. Audio Content Market in Russia and in the world, 2010-2016

3.1.1. Global Audio Content Market volume

3.1.2. Audio Content Market in some countries

3.1.3. Russian Audio Content Market

3.2. Video Content Market in Russia and in the world, 2010-2016

3.2.1. Global Video Content Market volume

3.2.2. Video Content Market in some countries (USA, Europe, SEA)

3.2.3. Russian Video Content Market

3.3. E-Books Market in Russia and in the world, 2010-2016

3.3.1. Global E-Books Market volume

3.3.2. E-Books Market in some countries (USA, Europe, SEA)

3.3.3. Russian E-Books Market

3.4. E-Games Market in Russia and in the world, 2010-2016

3.4.1. Global E-Games Market volume

3.4.2. E-Games Market in some countries (USA, Europe, SEA)

3.4.3. Russian E-Games Market

4. Development of the Market: Devices with Access to Digital Content

4.1. Smartphones and Tablet Market

4.2. Set-Top Box Market

4.3. Connected TV Market

4.4. Devices for reading E-Books

5. Largest Global and Russian Digital Content Distributors and Developers

5.1. Audio Content Distributors

5.2. Video Content Distributors

5.2.1. Digital TV Operators

5.2.2. Online-Video Content Distributors

5.3. E-Books Distributors

5.4. E-Games Distributors

5.5. Mobile Content Distributors

7. Russian Digital Market Drivers and Barriers

8. Key results of the Research

9. Conclusion

10. List of Companies mentioned in the Report


List of Figures

Figure 1. Previous content distribution model

Figure 2. New content distribution model

Figure 3. Global Digital Content Market, bln.USD, 2010-2016

Figure 4. Global Digital Content Market structure, bln.USD, 2010-2016

Figure 5. Russian Digital Content Market, bln.USD, 2010-2016

Figure 6. Global E-music Content Market, bln.USD, 2012-2013

Figure 7. Global E-Music Content Market, bln.USD, 2008-2013

Figure 8.Global Digital Music by format, 2008-2013

Figure 9. Share of internet users, subscribers of music content/who downloads music content for the last 6 months by countries, data actuality – November 2013

Figure 10. Digital Music market in USA

Figure 11. Share of Streaming music services USA of the total revenue volume in music industry, %, 2007-2013

Figure 12. Number of subscriber for audio content in USA, mln. subscribers, 2005-2013

Figure 13. Music market in UK, mln.USD, 2011-2013

Figure 14. Digital Music Market in Japan: By format, %, 2013; bln.USD, 2010-2016

Figure 15. Digital Music Market in South Korea: By format, %, 2013; bln.USD, 2010-2016

Figure 16. Digital Music Market in Russia, mln.USD, 2010-2016

Figure 17. Global Video Market, bln.USD, 2010-2018

Figure 18. Global Online Video Market by segments, 2010-2018

Figure 19. Video Market in USA, bln.USD, 2010-2018

Figure 20. Total amount of video views in USA by platforms

Figure 21. Internet users, who uploads video or those who watches video online at least once per month, 2013

Figure 22. Mobile Video Market in USA

Figure 23. Online Video Market in UK, mln.USD, 2010-2016

Figure 24. Consumption of digital content by countries, 2013

Figure 25. Yearly consumption of digital content in Japan, 2013

Figure 26. Online Video Market in Japan, mln.USD, 2010-2016

Figure 27. Yearly consumption of digital content in South Korea, 2013

Figure 28. Online Video Market in South Korea, bln.USD, 2010-2016

Figure 29. Russian Digital Market, mln.USD, 2010-2017

Figure 30. Russian Pay TV market volume, penetration of Pay TV, 2012-2018

Figure 31. Russian Pay TV market volume, average ARPU, 2012-2018

Figure 32. VOD market OTT indicators, pcs. and $, 2011-2017

Figure 33. Global E-Books Market, bln.USD, 2011-2015

Figure 34. E-Books market in the world, 2010-2016

Figure 35. Global E-Books market by countries, 2013

Figure 36. E-Books Market in USA, bln.USD, 2010-2016

Figure 37. E-Books Market in UK, mln.USD, 2010-2016

Figure 38. E-Books Market in Japan, mln.USD, 2010-2016

Figure 39. E-Books Market in South Korea, mln.USD, 2010-2016

Figure 40. Russian E-Books Market, mln.USD, 2010-2016

Figure 41. Global E-Games Market, bln.USD, 2012-2017

Figure 42. Global Mobile Games Market

Figure 43. Games Market Structure by type of gamers’ devices, bln.USD, 2013

Figure 44. Games Market Structure by users (gamers) depending on the type of the device, bln. people, 2013

Figure 45. Games Market in USA, bln.USD, 2010-2013

Figure 46  Games Market in USA, mln.pcs, 2010-2013

Figure 47. Types of online games, the most popular, 2013

Figure 48. Types of online games, the most popular, 2013

Figure 49. The number of gamers in USA by market segment, mln. gamers, 2013

Figure 50. Social-demographic characteristics of mobile gamers in USA, 1H2014

Figure 51. Mobile Games Market in USA, mln.USD, 2010-2016

Figure 52. Number of gamers in UK by market segments, mln. gamers, 2013

Figure 53. Games Market in UK, bln.USD, 2010-2016

Figure 54. Games Market in Japan, bln.USD, 2010-2016

Figure 55. Games Market in South Korea, mln.USD, 2010-2016

Figure 56. Russian Games Market, mln.USD, 2010-2016

Figure 57. Russian Online Games Market, mln.USD, 2010-2016

Figure 58. Consoles/PC as games market segment in Russia, mln.USD, 2010-2016

Figure 59. Russian Mobile Games Market, mln.USD, 2010-2016

Figure 60. Smartphones Market Volume, bln.pcs., 2010 – 1Q2014, 2014F

Figure 61. Russian Smartphones Market Volume, mln.pcs., 2010-2014

Figure 62. Smartphones’ share in the total sales of mobile terminals, %, Russia, 2009-2014

Figure 63. Global Tablet PC Market volume, mln.pcs., 2011-2014

Figure 64. Russian Tablet PC Market volume, mln.pcs., 2010-2014

Figure 65. Dynamics of STB devices sales globally, mln.pcs., 2012-2017

Figure 66. STB sales forecast in Russia, mln.pcs., 2010-2018

Figure 67. Smart TV sales volume and average price in the world, 2011-2017

Figure 68. Sales of TV sets in Russia, pcs., 2012-2018

Figure 69. Sales of TV sets in Russia,$, 2012-2018

Figure 70. Russian Smart TV Market volume, 2012-2017

Figure 71. Installed base of Smart TV in Russia, mln.pcs., 2010-2015

Figure 72. Global Readers Market dynamics, mln.pcs., 2010-2016

Figure 73. Russian Readers Market dynamics, mln.RUB, 2010-2016



Table 1. Global Digital Content Market development stages, 1970-2014

Table 2. Key market players of the global e-games market, actuality – May 2014

Table 3. Key market players of the global e-games market, actuality – May 2014

Table 4. TOP 10 apps in Samsung Apps shop by Samsung


This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.