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J’son & Partners Consulting presents brief results of the research: Internet Trading Market – DIY Segment in Russia, 2014.

 

Internet Trading Market volume was over 683 bln RUB in 2014, and it was growing for the last 3 years per 21.4%. One of the most significant segment of Internet Trading is DIY (Do It Yourself). By J’son & Partners Consulting’s experts estimations, in 2014 this segment’s volume was 35.6 bln RUB.

 

Internet Trading in Russia: General Market Description

 

Internet Trading is the process of tangible and non-tangible goods distribution via specialized e-platforms, which offer remote order placement.

 

According to J’son & Partners Consulting’s estimations, in Russia Internet Trading market was 683 bln RUB in 2014. In 2009-2014 market grew with CAGR of 31 % per year; in 2014-2018 CAGR is expected at the level of 7 %.

 

 

According to J’son & Partners Consulting’s estimations, in 2014 the volume of venture investments in Russian Internet trading market was 165 mln RUB including investors’ “exits”, meanwhile, investments into the industry were decreasing in comparison with 2013.

 

Segment’s Analysis - DIY

 

According to J’son & Partners Consulting’s experts estimations, in 2014 the volume of DIY segment in the Internet Trading structure was 35.6 bln RUB or 5.2% of the total Internet trading market. In the previous year, segment’s share was estimated in 2.5% of the total DIY Russian market, which was over 970 bln RUB, according to Info Line’s data.

 

 

Goods’ Categories

 

Among key goods’ categories, which are being provided by DIY eShops in Russia, J’son & Partners Consulting’s specialists specify:

 

  •       electrical tools;
  •       equipment;
  •       measurement instruments;
  •       manual instruments;
  •       plumbing instruments and climate;
  •       machining stations;
  •       light and electricity;
  •       wear parts;
  •       workwear;
  •      spare parts.

 

Largest Segment’s Participants

 

J’son & Partners Consulting’s experts researched largest eShops, which reveal the results of operational activity in DIY segment.

 

 

Attendance

 

According to J’son & Partners Consulting, during September/October 2014 the highest number of visits among DIY segment market players was 1.9 mln visits per month.

 

 

Conclusion

 

J’son & Partners Consulting’s analysts estimate the current Internet trading market - DIY segment - as “growing”: key market participants have started to go online in 2002 – 2004.

 

Segment’s peculiarity is a wide availability of multichannel players.

 

High competitive level can be observed in the segment of internet trading unlike traditional DIY goods trade, where market is consolidated.

 

J’son & Partners Consulting’s experts also specify the possible segment’s consolidation and expansion of retail networks of DIY eShops for a long-term perspective.

 

Detailed Results of the Research are Presented in the Full Version of the Report: Atlas of Internet Trading in Russian Federation, 2014

 

1. Methodology

2. Internet Trading Market Volume, Structure and Dynamics

3. The Analysis of Internet Trading Segments

4. Home Appliances and Electronics Segment

4.1. Current state, qualitative and quantitativeestimation

4.2. Trends and tendencies

4.3. Profiles of the largest eShops of the segment

5. Segment – Hypermarkets

5.1. Current state, qualitative and quantitativeestimation

5.2. Trends and tendencies

5.3. Profiles of the largest eShops of the segment

6. Segment – Cloths and Shoes

6.1. Current state, qualitative and quantitativeestimation

6.2. Trends and tendencies

6.3. Profiles of the largest eShops of the segment

7. Segment – Baby Goods

7.1. Current state, qualitative and quantitativeestimation

7.2. Trends and tendencies

7.3. Profiles of the largest eShops of the segment

8. Segment – Car Spare Parts

8.1. Current state, qualitative and quantitativeestimation

8.2. Trends and tendencies

8.3. Profiles of the largest eShops of the segment

9. Segment – DIY

9.1. Current state, qualitative and quantitativeestimation

9.2. Trends and tendencies

9.3. Profiles of the largest eShops of the segment

10. Segment – Goods for Home

10.1. Current state, qualitative and quantitativeestimation

10.2. Trends and tendencies

10.3. Profiles of the largest eShops of the segment

11. Segment – Furniture

11.1. Current state, qualitative and quantitativeestimation

11.2. Trends and tendencies

11.3. Profiles of the largest eShops of the segment

12. Segment – Food Delivery

12.1. Current state, qualitative and quantitativeestimation

12.2. Trends and tendencies

12.3. Profiles of the largest eShops of the segment

13. Segment – Goods for Sport and Leisure

13.1. Current state, qualitative and quantitativeestimation

13.2. Trends and tendencies

13.3. Profiles of the largest eShops of the segment

14. Segment – Cosmetic and Perfume

14.1. Current state, qualitative and quantitativeestimation

14.2. Trends and tendencies

14.3. Profiles of the largest eShops of the segment

15. Segment – Books and Multimedia

15.1. Current state, qualitative and quantitativeestimation

15.2. Trends and tendencies

15.3. Profiles of the largest eShops of the segment

16. Segment – Coupon Services

16.1. Current state, qualitative and quantitativeestimation

16.2. Trends and tendencies

16.3. Profiles of the largest eShops of the segment

17. Segment – Jewelry and Watches

17.1. Current state, qualitative and quantitativeestimation

17.2. Trends and tendencies

17.3. Profiles of the largest eShops of the segment

18. Segment – Software

18.1. Current state, qualitative and quantitativeestimation

18.2. Trends and tendencies

18.3. Profiles of the largest eShops of the segment

19. Segment – Photo Equipment

19.1. Current state, qualitative and quantitativeestimation

19.2. Trends and tendencies

19.3. Profiles of the largest eShops of the segment

20. Segment – Goods for Animals

20.1. Current state, qualitative and quantitativeestimation

20.2. Trends and tendencies

20.3. Profiles of the largest eShops of the segment

21. Segment – Medicine

21.1. Current state, qualitative and quantitativeestimation

21.2. Trends and tendencies

21.3. Profiles of the largest eShops of the segment

22. Segment – Mini Holdings

22.1. Current state, qualitative and quantitativeestimation

22.2. Trends and tendencies

22.3. Profiles of the largest eShops of the segment

23. Segment – Other Segments

23.1. Current state, qualitative and quantitativeestimation

23.2. Trends and tendencies

23.3. Profiles of the largest eShops of the segment

24. Analysis of the largest delivery operators and services

25. Analysis of the largest fulfillment operators in Russia

26. Data bank – 174 largest eShops, including:

26.1. Name of the company

26.2. Internet trading segment

26.3. Legal name

26.4. Revenue 2011–2014

26.5. Online trading revenue 2011–2014

26.6. Sales profit 2011–2014

26.7. Net profit 2011–2014

26.8. Commercial expenses 2011–2014

26.9. Share of commercial expensed from internet sales 2011–2014

26.10. Number of eShop’s employees

26.11. Revenue per 1 employee in 2014

26.12. Share of internet sales 2011–2014

26.13. Internet sales profitability by profit 2011–2014

26.14. Internet sales profitability by net profit 2011–2014

26.15. CAGR internet sales 2011–2014

26.16. Number of commodity items

26.17. Number of self pick-up spots

26.18. Founder/General Director of the Company

27. Trends and Tendencies

28. List of Companies Mentioned in the Report

      174 eShops;

      20 operators and delivery services;

      14 fulfillment operators:

 

 

 

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.