×

 

J’son & Partners Consulting presents brief results of the research: Internet Trading Market: Segment – Hypermarkets in Russia, 2013.

 

 

Russian Internet trading grew with the annual average rate of 42.2% for the last five years and market volume has reached over 537 bln RUB in 2013. One of the largest segments of internet trading is Hypermarkets. In 2013, it did 85 bln RUB according to J’son & Partners Consulting.

 

Internet Trading in Russia: General Market Description

 

Internet Trading is the process of tangible and non-tangible goods distribution via specialized e-platforms, which offer remote order placement.

 

According to J’son & Partners Consulting’s estimations, in 2013 internet trading market was 537.4 bln RUB in Russia or 26% of the total e-commerce market. CAGR was 42.2% during 2008 – 2013, the expected level is 20.2% for 2013-2018.

 

 

J’son & Partners Consulting estimates that private equity and venture investment volume was around 442 mln.RUB in 2013, while there is a decrease in private equity in 2013 vs 2012.

 

Analysis of Hypermarkets Segment 

 

According to J’son & Partners Consulting, in 2013 the volume of Hypermarkets market segment in the total structure of internet trading market was 85 bln RUB or 15.8% of the total market.

 

 

Major Market Players

 

Ulmart is the largest player of the segment: online-revenue was 39.7 bln RUB by the end of 2013. This particular eShop is the leader by revenue among all segments. Ozon, Enter, Wikimart and E96 are also among segment’s top. J’son & Partners Consulting’s experts researched 17 largest eShops, which provide data regarding operational activity in the segment Hypermarkets providing variety of goods.

 

 

Traffic

 

Hypermarkets segment is on first place among all large segments of internet trading. According to J’son & Partners Consulting, there were 11.8 mln visits of Hypermarkets per month during September/October 2013 that is the highest level of eShops visits.

 

 

Categories of Goods

 

Hypermarkets segment offers mixed range of goods. J’son & Partners Consulting’s experts distinguished the most popular one:

 

  •       Cosmetics and Perfume;
  •       Car Spare Parts;
  •       Goods for Children;
  •       House, Country House and Repair;
  •       Photo and Video Cameras;
  •       Home Appliances and Electronics (HAE);
  •       Digital Equipment;
  •       TV, Audio, Video;
  •       Computers and Laptops;
  •       Spare Parts;
  •       Beauty and Health;
  •       Digital Goods;
  •       Software;
  •       Goods for Animals.

 

Key Conclusion

 

Hypermarkets are the most popular and highly visited segment in the Internet Trading Market Structure. Sales via online-channels prevail in the distribution strategy.

Segment is on growth stage: specified, targeted eShops are expanding their range of goods and convert into Hypermarkets segment. 

 

Detailed Results of the Research are Presented in the Full Version of the Report: Atlas of Internet Trading in Russian Federation, 2013

 

. Methodology

2. Internet Trading Market Volume, Structure and Dynamics

3. The Analysis of Internet Trading Segments

4. Home Appliances and Electronics Segment

4.1. Current state, qualitative and quantitativeestimation

4.2. Trends and tendencies

4.3. Profiles of the largest eShops of the segment

4.3.1. Svyaznoy

4.3.2. Citilink

4.3.3. M.Video

4.3.4. Eldorado

4.3.5. Pixel24.ru

4.3.6. eShop Profile …

4.3.7. eShop Profile …

4.3.8. eShop Profile …

4.3.9. eShop Profile …

4.3.10. eShop Profile …

4.3.11. eShop Profile …

4.3.12. eShop Profile …

4.3.13. eShop Profile …

4.3.14. eShop Profile …

4.3.15. eShop Profile …

4.3.16. eShop Profile …

4.3.17. eShop Profile …

4.3.18. eShop Profile …

4.3.19. eShop Profile …

4.3.20. eShop Profile …

4.3.21. eShop Profile …

4.3.22. eShop Profile …

5. Segment – Hypermarkets

5.1. Current state, qualitative and quantitativeestimation

5.2. Trends and tendencies

5.3. Profiles of the largest eShops of the segment

5.3.1. Ulmart

5.3.2. Ozon

5.3.3. Enter

5.3.4. Wikimart

5.3.5. E96

5.3.6. eShop Profile …

5.3.7. eShop Profile …

5.3.8. eShop Profile …

5.3.9. eShop Profile …

5.3.10. eShop Profile …

5.3.11. eShop Profile …

5.3.12. eShop Profile …

5.3.13. eShop Profile …

5.3.14. eShop Profile …

5.3.15. eShop Profile …

5.3.16. eShop Profile …

5.3.17. eShop Profile …

6. Segment – Cloths and Shoes

6.1. Current state, qualitative and quantitativeestimation

6.2. Trends and tendencies

6.3. Profiles of the largest eShops of the segment

6.3.1. Otto Group

6.3.2. Wildberries

6.3.3. Lamoda

6.3.4. KupiVip Group

6.3.5. LLC La Redut Rus

6.3.6. eShop Profile …

6.3.7. eShop Profile …

6.3.8. eShop Profile …

6.3.9. eShop Profile …

6.3.10. eShop Profile …

6.3.11. eShop Profile …

7. Segment – Goods for Children

7.1. Current state, qualitative and quantitativeestimation

7.2. Trends and tendencies

7.3. Profiles of the largest eShops of the segment

7.3.1. Korablik.ru

7.3.2. Esky.ru

7.3.3. Mladenec.ru

7.3.4. Baby-secret.ru

7.3.5. Mytoys.ru

7.3.6. eShop Profile …

7.3.7. eShop Profile …

7.3.8. eShop Profile …

7.3.9. eShop Profile …

7.3.10. eShop Profile …

7.3.11. eShop Profile …

7.3.12. eShop Profile …

8. Segment – Car Spare Parts

8.1. Current state, qualitative and quantitativeestimation

8.2. Trends and tendencies

8.3. Profiles of the largest eShops of the segment

8.3.1. Exist

8.3.2. Emex.ru

8.3.3. Tires service

8.3.4. 4tochki.ru

8.3.5. Pokrishka.ru

8.3.6. eShop Profile …

8.3.7. eShop Profile …

8.3.8. eShop Profile …

8.3.9. eShop Profile …

9. Segment – DIY

9.1. Current state, qualitative and quantitativeestimation

9.2. Trends and tendencies

9.3. Profiles of the largest eShops of the segment

9.3.1. vseinstrumenti.ru

9.3.2. eShop Profile …

9.3.3. eShop Profile …

9.3.4. eShop Profile …

9.3.5. eShop Profile …

9.3.6. eShop Profile …

10. Segment – Goods for Home

10.1. Current state, qualitative and quantitativeestimation

10.2. Trends and tendencies

10.3. Profiles of the largest eShops of the segment

10.3.1. Askona.ru

10.3.2. eShop Profile …

10.3.3. eShop Profile …

10.3.4. eShop Profile …

10.3.5. eShop Profile …

10.3.6. eShop Profile …

11. Segment – Furniture

11.1. Current state, qualitative and quantitativeestimation

11.2. Trends and tendencies

11.3. Profiles of the largest eShops of the segment

11.3.1. HomeMe

11.3.2. eShop Profile …

11.3.3. eShop Profile …

11.3.4. eShop Profile …

12. Segment – Food Delivery

12.1. Current state, qualitative and quantitativeestimation

12.2. Trends and tendencies

12.3. Profiles of the largest eShops of the segment

12.3.1. Utkonos

12.3.2. eShop Profile …

12.3.3. eShop Profile …

12.3.4. eShop Profile …

12.3.5. eShop Profile …

12.3.6. eShop Profile …

13. Segment – Goods for Sport and Leisure

13.1. Current state, qualitative and quantitativeestimation

13.2. Trends and tendencies

13.3. Profiles of the largest eShops of the segment

13.3.1. Sportmaster

13.3.2. eShop Profile …

13.3.3. eShop Profile …

13.3.4. eShop Profile …

13.3.5. eShop Profile …

13.3.6. eShop Profile …

13.3.7. eShop Profile …

13.3.8. Others

14. Segment – Cosmetic and Perfume

14.1. Current state, qualitative and quantitativeestimation

14.2. Trends and tendencies

14.3. Profiles of the largest eShops of the segment

14.3.1. letoile.ru

14.3.2. eShop Profile …

14.3.3. eShop Profile …

15. Segment – Books and Multimedia

15.1. Current state, qualitative and quantitativeestimation

15.2. Trends and tendencies

15.3. Profiles of the largest eShops of the segment

15.3.1. Labirint.ru

15.3.2. eShop Profile …

15.3.3. eShop Profile …

15.3.4. eShop Profile …

15.3.5. eShop Profile …

15.3.6. eShop Profile …

16. Segment – Coupon Services

16.1. Current state, qualitative and quantitativeestimation

16.2. Trends and tendencies

16.3. Profiles of the largest eShops of the segment

16.3.1. Vigoda.ru

16.3.2. Profile of coupon service …

16.3.3. Profile of coupon service …

16.3.4. Profile of coupon service …

16.3.5. Profile of coupon service …

16.3.6. Profile of coupon service …

17. Segment – Jewelry and Watches

17.1. Current state, qualitative and quantitativeestimation

17.2. Trends and tendencies

17.3. Profiles of the largest eShops of the segment

17.3.1. Adamas.ru

17.3.2. eShop Profile …

17.3.3. eShop Profile …

17.3.4. eShop Profile …

17.3.5. eShop Profile …

17.3.6. eShop Profile …

18. Segment – Software

18.1. Current state, qualitative and quantitativeestimation

18.2. Trends and tendencies

18.3. Profiles of the largest eShops of the segment

18.3.1. Softkey.ru

18.3.2. eShop Profile …

18.3.3. eShop Profile …

18.3.4. eShop Profile …

18.3.5. eShop Profile …

18.3.6. eShop Profile …

19. Segment – Photo Equipment

19.1. Current state, qualitative and quantitativeestimation

19.2. Trends and tendencies

19.3. Profiles of the largest eShops of the segment

19.3.1. Foto.ru

19.3.2. eShop Profile …

19.3.3. eShop Profile …

20. Segment – Goods for Animals

20.1. Current state, qualitative and quantitativeestimation

20.2. Trends and tendencies

20.3. Profiles of the largest eShops of the segment

20.3.1. Petshop.ru

20.3.2. eShop Profile …

20.3.3. eShop Profile …

20.3.4. eShop Profile …

20.3.5. eShop Profile …

20.3.6. eShop Profile …

20.3.7. eShop Profile …

20.3.8. eShop Profile …

20.3.9. eShop Profile …

20.3.10. eShop Profile …

21. Segment – Medicine

21.1. Current state, qualitative and quantitativeestimation

21.2. Trends and tendencies

21.3. Profiles of the largest eShops of the segment

21.3.1. Piluli.ru

21.3.2. eShop Profile …

21.3.3. eShop Profile …

21.3.4. eShop Profile …

21.3.5. eShop Profile …

21.3.6. eShop Profile …

22. Segment – Mini Holdings

22.1. Current state, qualitative and quantitativeestimation

22.2. Trends and tendencies

22.3. Profiles of the largest eShops of the segment

22.3.1. Etorg

22.3.2. Profile of mini holding …

23. Segment – Other Segments

23.1. Current state, qualitative and quantitativeestimation

23.2. Trends and tendencies

23.3. Profiles of the largest eShops of the segment

23.3.1. Komus.ru

23.3.2. eShop Profile …

23.3.3. eShop Profile …

23.3.4. eShop Profile …

23.3.5. eShop Profile …

23.3.6. eShop Profile …

23.3.7. eShop Profile …

24. Analysis of the largest delivery operators and services

25. Analysis of the largest fulfillment operators in Russia

26. Data bank – 172 largest eShops, including: 

26.1. Name of the company

26.2. Internet trading segment

26.3. Legal name

26.4. Revenue 2011-2013

26.5. Online trading revenue 2011-2013 

26.6. Sales profit 2011-2013

26.7. Profiles of the largest eShop of the segment

26.8. Net profit 2011-2013

26.9. Commercial expenses 2011-2013

26.10. Share of commercial expensed from internet sales 2011-2013

26.11. Number of eShop’s employees

26.12. Revenue per 1 employee in 2013

26.13. Share of internet sales, 2011-2013

26.14. Internet sales profitability by profit, 2011-2013

26.15. Internet sales profitability by net profit, 2011-2013

26.16. CAGR internet sales 2011-2013

26.17. Number of commodity items

26.18. Number of self pick-up spots

26.19. Founder/General Director of the Company

27. Trends and Tendencies

28. List of companies mentioned in the Report 

 

 

The following companies have been researched in terms of the Atlas preparation (Russia):

  •       172 eShops;
  •       20 operators and delivery services;
  •       14 fulfillment operators.

 

 

Sample of eShop profile content

 

 

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.