×

 

J’son & Partners Consulting presents the results of research “Mobile applications (apps) market in Russia and worldwide”.

 

Today mobile apps are extremely popular. Number of mobile apps developers increasing, number of available apps increasing as well as number of downloads. More and more companies are interested in development of its own app that will help to succeed in their business sphere or to beat the competitor.

Mobile apps became the main trend in the development of informational technologies. In 2008 App Stores has been launched and the market only started development, today the market is in the active stage of growth.

 

Definitions

Mobile applications (apps) – program products, developed specially for mobile devices, smartphones, tablet PCs or any other mobile devices. Mobile apps are distributed via apps shops: Apple App Store, Google Play, Windows Phone Store, BlackBerry App World etc. Mobile apps help to solve different applied tasks: starting from mobile maps and accepting of email till very specified functions. The main goal – is to help the users and to make their lives easier.

 

Mobile apps market history

Mobile apps market was established in 2008. Apple was the first company that has launched the innovative model of apps distribution. Google was next and become one of the most serious competitor to Apple. Cellular operators that previously distributed the content via VAS model are actively integrating in the new model of content distribution. In the research presented a retrospective of mobile apps market with an overview of changes in key indicators.

In the full research provided the analysis of mobile apps development in the different regions of the world. What models of monetization and in what region are the most popular? What operation systems are appealing to the developers? Which markets have been opened recently and which are rapidly develop?

J’son & Partners Consulting experts divide apps market on the following segments:

 

       Content apps

Content apps are very popular among mobile apps users. Nowadays such activities as “music listening”, “film watching”, “ebooks reading” are the most available and convenient for any mobile device user. All this advantages and factors have born the high demand on this segment of mobile apps.

 

       Business apps

Business apps became the necessity for many users because they help in business daily. Business apps mainly the objects for investors, the difficulty are the transformation of business tasks on mobile phones.

 

       Mobile games

Mobile games are an absolute leader on mobile apps market today. Developers create new or improve the existed mobile apps. Mobile games attract more and more people and become part of daily life of users.

 

       Mobile social networks

Social networks accumulation everyday not only the popularity but also the millions of users worldwide. The number of social networks users are growing and creating tendency of expanding number of smartphone users. “Victims” of social networks are checking social networks more often on mobile phones. In this research the most important questions are covered: Why social networks popularity growing? Amount of income and by what means social networks are bringing it, etc.

 

For each paragraph provided the detailed description and peculiarities and also the most successful cases. For more information about these markets separately you can go to www.json.ru where you can find the relevant reviews.

 

Business models, mobile apps market monetization

Mobile apps generated vast income. There are a lot of business models that help to monetize mobile apps market. Some of them:

 

       Premium
       Freemium
       Sales within an app
       Advertising
       others

The research contains detailed description of each business-model: Why it is interesting? How effective on practice? The key pros and cons during the implementation?

 

Market structure and players

Market players and its shares are determined by the market rules nowadays. Users are ready to pay not only for app installation but for further services.

 

Key mobile apps market type of players:

 

       Users
       Developers
       Network operators
       Apps shops
       Advertising platforms

 

Worldwide market overview. Volume and dynamics of mobile applications market

According to J'son & Partners Consulting, mobile apps market for 2012 in the world was $7,83 bln. It is expecting to be $65,79 bln. in 2016


 

Mobile apps market is growing in all macro regions. It’s important to notice the vast growth of the market volume wordwide in money value (increased in 25 times in 2009 – 2012, key reasons – expansion).

 

Mobile apps market shows the highest growth rate among the intellectual products markets. Despite the fact that market is highly populated by “old” market leaders and only such companies as Microsoft can enter it, market is still very popular among investors.

 

The vivid example of the enormous market growth is the mobile game “Angry birds” that achieve high rate of popularity (comparable to cinema brand industry) and created a well-known brand, based on mobile phones at the beginning.

 

Drivers of mobile applications market growth

The main drivers presented in the Report:

 

      • Increased influence of social networks

Number of Facebook users on mobile devices was around 600 mln.users at the end of 2012. The strategic concept of Facebook monetization – mobile version.

 

      • Development of the new Windows 8 platform

Microsoft is new and very strong and competitive player on the operational systems market for mobile devices can change the market structure (J'son & Partners Consulting forecast)

 

      • Growth of Tablet PC penetration rate

Number of tablet PCs in the world according to J'son & Partners Consulting is 177,5 mln devices in.

 

      • Development of mobile payment systems and mobile banking

According to J’son & Partners Consulting, the main world markets trends are growth of number of mobile devices, new operational systems (Android, iOS, Windows8), increasing number of tablet PCs, mobile payment systems development and mobile banking.

 

Changes in the model of consumption – Global Mobilization


Mobile devices becoming more convenient rather than computers.

 

      • Cost level of communication via the mobile devices is decreasing.

      • Geopositioning

Due to the increasing growth of smartphone’s’ users, GPS-navigation is becoming more and more popular, and connected to such mobile apps, as Foursquare, Facebook Places, Twitter.

 

      • LTE penetration and its influence on the mobile apps

It’s expected that LTE will be new growth driver for mobile apps market. High speed internet connections will allow using more adv-resourcing advertising technologies

 

      • E-commerce as growth driver for mobile consumption

Mobile commerce allows implementing full functionality of e-commerce on personal device and as a result changing the traditional consumption model. All advantages of e-commerce become available on mobile devices, plus adding new useful functions that ease the search of goods process.

The main mobile apps market drivers are: increasing influence of social networks, new mobile platform Windows 8, growth of penetration of tablet PCs, mobile payment systems and mobile banking development, decreasing costs of communications via mobile devices, e-commerce, LTE networks on mobile apps market and its positive influence.

 

Barriers growth of market of mobile applications

In the research of mobile apps market J'son & Partners Consulting explored also barriers growth of market of mobile apps worldwide, such as:

 

      • Lack of awareness of users

Some smartphone users (especially adult population) do not use additional or specific mobile functions and use it only for traditional services – calls and SMS. It is important to understand that this format of consumption of digital service is characterized to a greater extent by emerging markets, where the user demand for digital services is low and is not completely formed.

 

      • Payment difficulties

A payment difficulty for many users on emerging markets is the key restraining the development factor. A lot of users do not trust to input their personal data into the mobile payment systems. The complexity of payments in mobile apps and apps shops is still the barrier for increasing monetization and market growth overall.

Among the mobile apps market development barriers J'son & Partners Consulting marked the following: Payment difficulties for emerging markets and lack of awareness of users about mobile apps capabilities

Overview of Russian mobile applications market.

Experts consider 2009 - year of mobile apps market establishment in Russia. (1 year later than in the developed countries).

 

 

As specified in J'son & Partners Consulting data, mobile apps market reached in 2011 160 mln,USD, with a growth rate of 256% (in comparison with 2011). Market capacity allows to forecast a sustainable growth until 2016 included.

Forecast for 2016: Russian mobile apps market will reach 1300 mln.USD, that is 8 times more in comparison with 2012.

 

Rating of the Russian applications developers

Additionally in the full Report rating of the Russian applications developers presented (such as Hint Solutions, «InfoShell», REDMADROBOT, Business Mobile Media, Unreal Mojo, ID COMPANY, iD EAST, MobileUp, DevPocket).

 

Conclusions

       Mobile apps are one of the leading trends of informational technologies. In 2008 App Stores has
           been launched and the market only started development, today the market is in the active stage
           of growth.
       Mobile applications (apps) – program products, developed specially for mobile devices,
           smartphones, tablet PCs or any other mobile devices. Mobile apps are distributed via apps shops:
           Apple App Store, Google Play, Windows Phone Store, BlackBerry App World etc. Mobile apps help
           to solve different applied tasks: starting from mobile maps and accepting of email till very
           specified functions. The main goal – is to help the users and to make their lives easier.
       For each region the peculiarities of mobile apps market are characterized, for example, particular
           operational system or type of payments for mobile apps.
       Mobile apps market segments:
                 o Content applications.
                 o Business applications.
                 o Mobile games.
                 o Mobile social network.
       There are a number of business models for monetizing mobile apps. Each model has its
           bln. It is expecting to be $65,79 bln. in 2016.
       The market for mobile application consists of the following key players:
                 o Users
                 o Developers
                 o Telecom operators
                 o App Stores
                 o Advertising sites
       According to J'son & Partners Consulting, mobile apps market for 2012 in the world was $7,83
           bln. It is expecting to be $65,79 bln. in 2016
       To mobile apps market drivers belong: increasing influence of social networks, new mobile
           platform Windows 8, growth of penetration of tablet PCs, mobile payment systems and mobile
           banking development, decreasing costs of communications via mobile devices, e-commerce, LTE
           networks on mobile apps market and its positive influence.
       Forecast for 2016: Russian mobile apps market will reach 1300 mln.USD that is 8 times more in
           comparison with 2012.

 

List of contents of the Full Version of the Reports:

Report 1: «Mobile Applications Market in Russia and Worldwide»
Report 2: «Overview of Mobile Applications Market in Russia, 2010-2012: Market Quantities Indicators»
Report 3: «Content Mobile Applications Market in Russia and in the World, 2010-2015»

Report 4: «Mobile Business-Applications for Working with Clients and Personnel Communication Market in Russia and Worldwide 2009-2015»

 

Report 1: «Mobile Applications Market in Russia and worldwide»

Content:
1. Introduction
2. Sources and methodology
3. Definitions and classifications of mobile applications and services
       3.1. Mobile applications and services market history
       3.2. Types of mobile applications
              3.2.1. Business applications
              3.2.2. Content applications
              3.2.3. Games
              3.2.4. Mobile social networks
              3.2.5. Service applications
       3.3. Business-models, monetization
       3.4. Market structure, market players
4. Development of mobile applications and services in the different world regions
       4.1. Mobile applications market in the North America
       4.2. Mobile applications market in Europe
       4.3. Mobile applications market in BRICs and some Asian countries
       4.4. Value and dynamics of mobile applications market worldwide
       4.5. Market drivers and barriers
5. Russian mobile application market overview
       5.1. Volume and dynamics of application market
6. Market players’ groups
7. Adjacent market
       7.1. Broadband wireless network in Russia and worldwide
       7.2. Smartphone market in Russia and worldwide
       7.3. Tablet market in Russia and worldwide
8. Conclusions and recommendations

 

List of Figures

Figure 1. Adobe Reader on variety of devices
Figure 2. Yandex.Direct on iPhone
Figure 3. ConsultantPlus on iPhone
Figure 4. ABBYY Business Card Reader on iPhone
Figure 5. Autotrack Track Viewer on variety of devices
Figure 6. Definition of content applications
Figure 7. The most popular categories of content mobile applications in the world
Figure 8. Volume of world market of content mobile applications, bln. USD
Figure 9. Volume of Russian market of content mobile applications, mln. USD
Figure 10. Mobile games worldwide audience, mln.
Figure 11. World mobile games market volume, bln. USD
Figure 12. Mobile content market: Java-games and games applications, mln.RUB
Figure 13. Mobile games market audience, mln. people
Figure  14. Mobile social networks
Figure 15. Social networks’ audience worldwide, mln people

Figure 16. Market volume of browser and mobile social networsk in the world, mln. USD
Figure 17. Market volume and income from social networks in the world, mln., USD, 2012-2016
Figure 18. Income from social networks in the world by sources, %, 2011-2016
Figure 19. Browser and mobile social networks auditorium in Russia, mln.ppl
Figure 20. Volume of browser and mobile market of social networks in Russia, mln.RUB
Figure 21. Market volume and income of social networks in Russia, mln, USD, 2012-2016
Figure 22. Frequency of social networks use on smartphones
Figure 23. Yell on different platforms
Figure 24. Bet in Moscow for iPhone 
Figure 25. Where for iPhone
и Android
Figure 26. Weather HD on different devices
Figure 27. Nike+ Running on different devices
Figure 28. Kuponator.
ру on different devices
Figure 29. Google Maps on different devices
Figure 30 Built-in app Map on iOS devices
Figure 31. Built-in app Map on Windows Phone devices
Figure 32. Yandex.Maps app on different devices
Figure 33. Paid and free apps share, % 
Figure 34. Average price of apps on iPad 
Figure 35. Average price of apps on iPhone
Figure 36. Content apps BookShelf type
Figure 37. Content apps NewsStand type
Figure 38. Example of subscription within the application
Figure 39. Distribution of shares of apps purchase categories
Figure 40. An example of the use of mobile application brand «Angry Birds» 
Figure 41. The classical scheme of distribution of mobile applications
Figure 42. A new scheme of distributing applications
Figure 43. Model of communication: Developer – apps shop – user
Figure 44. Mobile apps and web-browsing by number of time spent, min/per day, USA, 2012
Figure 45. Popular categories of mobile apps in USA (by number of sessions), USA, 2012
Figure 46. Most popular mobile apps in USA by number of users, 2012
Figure 47. Mobile apps share by time of use,%, 2012
Figure 48. Penetration rate of smartphones (% of the total mobile phones users) among mobile users from 13 y.o.and older in 5 selected European countries, October 2011 – October 2012
Figure 49. Total income of mobile apps for smartphones (including traditional paid apps and purchases of additional content), mln.Euro, 2008-2013
Figure 51. Increasing number of mobile devices on Android and iOS software, 2012
Figure 52. Countries with a high penetration rate of mobile devices based on Android an iOS software, calculated on the adult population (15 – 64), 2012
Figure 53. Countries with a low income growth from mobile apps in May 2011 – May 2012
Figure 54. Income share in Apple Apps Store for IPhone amoung Top 200 apps depending on business model of apps, May 2012
Figure 55. Number of paid apps for 100 free aps, calculated on Top 200 paid and Top 200 free aps, May 2012
Figure 56. Top 200 apps of the different countries, which are also part of Top 200 apps in Apple App Store USA for iPhone, May 2012
Figure 57. Types of apps in Apple App Store for iPhone by the amount of generated income, May 2012
Figure 58. Worldwide mobile apps market, bln. USD
Figure 59. Volume and dynamics growth of worldwide mobile apps market, bln. USD
Figure 60. Worldwide mobile apps market structure, bln.USD, 2010-2016
Figure 61. Frequency use of mobile internet on smartphones
Figure 62. Frequency use of video apps on smartphones
Figure 63. Number of the new- launched LTE networks in the
Figure 64. Penetration rate of LTE in the different countries
Figure 65. . Volume and dynamics growth of Russian mobile apps market, mln.USD, 2009-2012
Figure 66. Russian mobile apps market structure, mln. USD, 2010-2016
гг. Figure67. Volume and dynamics growth of Russian mobile apps market, mln.USD, 2013-2016
Figure 68. Volume of Russian mobile apps market, mln.USD, 2009-2016
Figure 69. Total traffic of mobile data transfer in the world, Eb, 2010-2016
Figure 70. Total active subscriber base of cellular network in Russia, mln.users, 1Q 2010 – 2Q 2012
Figure 71. Total traffic of mobile data transfer, bln Mbyte, 1Q 2010 – 2Q 2012
Figure 72. Frequency of using mobile Internet on smartphones
Figure 73. Total existed park of smartphones in the world, bln.pcs, 2010-2016
Figure 74. Total existed park of smartphones in the world by operational systems, mln.pcs 2010-2012
Figure 75. Total sale volume of smartphones, mln.pcs, in Russia, 1Q 2010 – 2 Q 2012.
Figure 76. Dynamics of average retail price of smartphones in Russia, USD, 2008-2012
Figure 77. Market structure: smartphones –telephones, %, in physical terms, Russia, 2009 – 2015
Figure 78. Total existed park of Tablet PCs in the world, mln.pcs, 2010-2012
Figure 79. Total existed park of Tablet PCs in the world by operational systems, %, 2010-2012
Figure 80. Total existed park of Tablet PCs in Russia, mln.pcs, 2010-2012

List of tables

Table 1. Comparison of different monetization models for different types of apps.
Table 2. Countries with the high growth rate of daily income of apps shops (August – November 2012)
Table 3. Russian developers rating

 

Report 2: «Overview of mobile applications market in Russia, 2010-2012: market quantities indicators»

Content:
1. Introduction
2. Russian mobile applications market
       2.1. The average number of installed and used on smartphones mobile applications (relevance - 2nd H2012)
              2.1.1. The average number of installed mobile applications
                     2.1.1.1. . The average number of installed on smartphones mobile applications
                     2.1.1.2. The average number of installed mobile applications by operational system (iOS, Android,
                                  Windows, Symbian, etc.)
                     2.1.1.3. Diversification of the subscriber base - customer users of smartphones by number of
                                  installed applications (0, 1-4 apps, 5-10, 11- 20, 21 – 50, over 50)
              2.1.2. Number of applications used for the last 30 days
                     2.1.2.1. The average number of installed and used mobile applications on smartphones
                     2.1.2.2. The average number of installed and used mobile applications on smartphones by operational
                                  system (iOS, Android, Windows, Symbian, others)
                     2.1.2.3. Diversification of the subscriber base - customer users of smartphones by number of actively
                                  used applications (0, 1-4 apps, 5-10, 11- 20, 21 – 50, over 50)
              2.1.3. Number of paid applications
                     2.1.3.1. The average number of installed on smartphones paid mobile applications
                     2.1.3.2. The average number of installed and used paid mobile applications on smartphones by
                                  operational system (iOS, Android, Windows, Symbian, others
                     2.1.3.3. Diversification of the subscriber base - customer users of smartphones by number of
                                  installed paid applications (0, 1-4 apps, 5-10, 11- 20, 21 – 50, over 50)
       2.2. Mobile applications market volume
              2.2.1. Play Market
                     2.2.1.1. The total number of downloaded mobile applications, mln, 2010 – 2012
                     2.2.1.2. The total number of downloaded paid mobile applications, mln, 2010 – 2012
                     2.2.1.3. Volume of mobile applications market in money value, mln. USD, 2010 – 2012
                     2.2.1.4. The average price of mobile application, USD, 2010 – 2012
              2.2.2. App Store
                     2.2.2.1. The total number of downloaded mobile applications, mln, 2010 – 2012
                     2.2.2.2. The total number of downloaded paid mobile applications, mln, 2010 – 2012
                     2.2.2.3. Volume of mobile applications market in money value, mln. USD, 2010 – 2012
                     2.2.2.4. The average price of mobile application, USD, 2010 – 2012
       2.3. The total number of available applications
              2.3.1. Play Market
                     2.3.1.1. The total number of available applications, structure by category
                     2.3.1.2. The total number of available paid applications, structure by category
              2.3.2. App Store
                     2.3.2.1. The total number of available applications, structure by category
                     2.3.2.2. The total number of available paid applications, structure by category
       2.4. Top-10 of mobile applications by the number of
              2.4.1. Play Market
                     2.4.1.1. Тоp-10 of paid applications
                     2.4.1.2. Тоp-10 of free applications
              2.4.2. App Store
                     2.4.2.1. Тоp-10 of paid applications
                     2.4.2.2. Тоp-10 of free applications
3. Adjacent markets' overview
       3.1. Smartphone market overview in Russia
              3.1.1. Market volume of smarphones in physical value terms
                     3.1.1.1. Market volume of smarphones in physical terms by operational systems (iOS, Windows
                                  (Windows Mobile and Windows Phone), Bada, Symbian, Other OS), 2008 – 2012
                     3.1.1.2. Market volume of smarphones in value by operational systems (iOS, Windows (Windows
                                  Mobile and Windows Phone), Bada, Symbian, Other OS), 2008 – 2012
                     3.1.1.3. The average retail price of a smartphone by operational system (iOS, Windows (Windows
                                  Mobile and Windows Phone), Bada, Symbian, Others OS), 2008 – 2012
              3.1.2. The existent park of smartphones
                     3.1.2.1. The total existent park of smartphones by operational systems, 2008 – 2012
              3.1.3. The use of Internet on smartphones
                     3.1.3.1. The frequency of mobile Internet use
                     3.1.3.2. Number of sessions per day
                     3.1.3.3. Experience of the mobile Internet use
                     3.1.3.4. Places to use the Smartphone
                     3.1.3.5. Mobile internet advertising
                     3.1.3.6. Purchases via smarphones
                     3.1.3.7. Goals to use the mobile Inernet
       3.2. Mobile transfer data market
              3.2.1. Total active base of mobile data transfer in Russia, mln.subscribers, 2009 – 2012
              3.2.2. Total traffic of mobile data transfer in Russia, PB, 2009 - 2012
4. Summary and conclusions

 

List of Figures

Figure 1. The average number of applications installed on smartphones based on operating system, Russia, October 2012
Figure 2. Number of mobile applications installed on smartphones in Russia, October 2012
Figure 3. The average number of installed and currently used applications on smartphones, Russia, October 2012
Figure 4. Number of mobile applications actively used on smartphones, Russia, October 2012
Figure 5. The average number of installed paid applications by the operating system, Russia, October 2012
Figure 6. Segmentation of smartphone users base by the number of installed paid applications, Russia, October 2012
Figure 7. The total number of mobile application downloads in Google Play Market , mln, 2010 – 2012
Figure 8. The total number of paid mobile application downloads in Google Play Market, mln, 2010 – 2012
Figure 9. Volume of paid mobile application market in Google Play Market, mln. USD, 2010 – 2012
Figure 10. The average price of mobile application in Google Play Market, USD, 2010 – 2012
Figure 11. The total number of mobile application downloads in Apple Store, mln, 2010 – 2012
Figure 12. The total number of paid mobile application downloads in Apple Store, mln, 2010 – 2012
Figure 13. Volume of mobile application market in money value in Apple Store, mln. USD, 2010 – 2012
Figure 14. The average price of mobile application in Apple Store, USD, 2010 -2012
Figure 15. Smartphone market structure in physical terms by the operating systems, 2008 – 1H of 2012
Figure 16. Smartphone market structure in money value by the operating systems, 2008 – 1H of 2012
Figure 17. Dynamics of average retail price of a Smartphone in Russia
Figure 18. Total existent park of smarphones in Russia
Figure 19. The frequency of use of the mobile internet on Smartphones: days per week, Russia, October 2012
Figure 20. Number of sessions per day
Figure 21. Experience of Smartphone use, Russia, October 2012
Figure 22. Places to use the Smartphone, Russia
Figure 23. How often Smartphone user is faced advertising in the internet and applications
Figure 24. Where Smartphone users are faced advertising?
Figure 25. Purchases in the Internet via Smartphone
Figure 26. Purchases in the Internet via Smartphone for the last 30 days (among those who have ever done internet purchases via Smartphone)
Figure 27. The most popular goals to use Smartphone
Figure 28. The total active subscriber base of mobile data transfer in Russia, mln subscribers 2010 - 2012
Figure 29. The total mobile data transfer traffic

 

Annex 1: Data Bank «Overview of mobile applications market in Russia, 2010-2012: market quantities indicators»
Data Bank format:

 

Annex 2: «Expert rating and profiles of main mobile applications developers in Russia»

Research goals:
To build a rating of top-20 of mobile applications developers in Russia
To provide to Customer top-20 profiles of mobile applications developers in Russia

Content:
1. Expert rating of mobile applications developers
2. Mobile applications developers’ profiles
       2.1. AM Mobile
       2.2. AppTeka
       2.3. Articul Media LLC
       2.4. Bnet
       2.5. DevPocket
       2.6. G&G Dynamics
       2.7. Hint Solutions
       2.8. ID COMPANY
       2.9. iD EAST
       2.10. InfoShell
       2.11. IPS Pirates
       2.12. MobileUp
       2.13. Novilab Mobile
       2.14. REDMADROBOT
       2.15. Sebbia
       2.16. Unreal Mojo
       2.17. Business Mobile Media
       2.18. Yes!Media
       2.19. Enterrа
       2.20. e-Legion

 

Report 3: «Content mobile applications market in Russia and in the world, 2010-2015»

Content:
1. Intorduction
2. Sources and methodology
3. Definitions and classifications of content mobile applications and services
4. Overview of mobile content applications and services
       4.1. World market of mobile content applications and services – general overview
       4.2. Types of mobile social services
              4.2.1. Applications for Android, iOS and other platforms
              4.2.2. Web-platforms and mobile versions
              4.2.3. Musical applications
              4.2.4. Applications for video and TV
              4.2.5. Applications for photo-content
              4.2.6. Applications for reading e-books
       4.3. Business models, monetization
       4.4. Market structure, market players
       4.5. Development of content mobile applications and services in different world regions
       4.6. Volume and market dynamics, 2009-2012
       4.7. Forecasts of market development of content mobile applications and services 2013-2015
              4.7.1. Development of content mobile applications and services, 2013-2015
              4.7.2. Development of Russian content mobile applications and services market, 2013-2015
       4.8. Market drivers and barriers
5. Adjacent markets
       5.1. Digital content market in the Internet
       5.2. Broadband wireless network in Russian and worldwide
       5.3. Market of smartphones in Russia and worldwide
       5.4. Market of Tablets in Russia and worldwide
6. Conclusions and suggestions

 

List of Figures

Figure 1. Definition of the content applications
Figure 2. Market players of the mobile content applications
Figure 3. Scheme of communication: developer – application shop – user
Figure 4. Number of mobile applications downloads worldwide
Figure 5. Free and paid applications, %
Figure 6. Content application BookShelf type
Figure 7. Content application NewsStand type
Figure 8. Example of the subscription within application
Figure 9. Category share distribution of in-game purchases
Figure 10. Examples of Back-End sales
Figure 11. Example of the use of mobile application brand «Angry Birds»
Figure 12. Comparison of the Сравнение sources of content consumption, min/day
Figure 13. The most popular categories of the content applications in the world
Figure 14. Total traffic of the data transfer in the world, PB
Figure 15. The consumption of mobile applications by type of device
Figure 16. Consumption sessions of mobile content
Figure 17. The use of content applications from smartphones in the world regions, %
Figure 18. World mobile applications market, bln. USD
Figure 19. World mobile content applications market, bln. USD
Figure 20. Structure of the world mobile content applications market
Figure 21. Volume and market growth dynamic of the Russian mobile applications market
Figure 22. Volume of the Russian content mobile applications market
Figure 23. Structure of the Russian market of the content mobile applications
Figure 24. Volume and world market growth dynamic of mobile applications, bln. USD
Figure 25. Volume of the content mobile application world market, bln. USD
Figure 26. Volume and dynamics of growth of the Russian market of mobile applications, млн USD
Figure 27. Volume of the Russian content mobile application market, bln. USD
Figure 28. Park of smartphones in the world, mln pcs.
Figure 29. Average price for smartphone in the world, USD
Figure 30. Dynamics of the market volume of online video advertising, mln. USD, 2009-2013
Figure 31. Dynamics of online-video audience in USA, mln.pleople, 2009-2013
Figure 32. Dynamics of volume of the online-video market in UK, mln. USD, 2009-2013
Figure 33. Dynamics of volume of paid online-video market in South Korea, mln. USD, 2009-2013
Figure 34. Dynamics of volume of video content market in Russia, mln. USD, 2009-2013
Figure 35. Dynamics of video content audience in Russia, mln. people, 2009-2013
Figure 36. Dynamics of volume of online video market in the world, mln. USD, 2009-2013
Figure 37. Total traffic of mobile data transfer in the world, EB, 2010-2016
Figure 38. Total of active subscriber base of cellular network in Russia, mln.subscribers, 1 H 2010 – 2 H 2012
Figure 39. Total traffic of mobile data transfer, bln.Mbyte, 1H 2010 – 2H 2012
Figure 40. The frequency of use of the mobile internet from smartphones
Figure 41. The total existent park of smartphones in the world, bln.pcs, 2010-2016
Figure 42. The total existent park of smartphones in the world by operational mln.pcs, 2010-2012
Figure 43. Total volume sale of smartphones in Russia, mln.pcs, 1H 2010 – 2H 2012
Figure 44. Dynamics of the average retail price for smartphone in Russia, USD, 2008-2012
Figure 45. Market structure: smartphones – phones, %, in volume terms, Russia, 2009 – 2015
Figure 46. Total existent park of Table PCs in the world, mln. Pcs, 2010-2012
Figure 47. Total existent park of Table PCs in the world by operational systems, %, 2010-2012
Figure 48. Total existent park of Table PCs in Russia, mln. pcs, 2010-2012

List of Tables

Table 1. Example of the mobile application Instagram
Table 2. Example of the mobile version and mobile application Pinterest
Table 3. Example of the mobile application Adobe Photoshop Express
Table 4. Example of the mobile application Pixlr-o-matic
Table 5. Example of the mobile application InstaCollage
Table 6. Example of the mobile application Color Splash
Table 7. Example of the mobile photobanks
Table 8. Classification of the online-video market players
Table 9. Quality of the TV picture by transfer speed (for screen 4:3)
Table 10. Incomes of the music industry in USA by segments, bln. USD, 2008-2013

 

Report 4: «Mobile business-applications for working with clients and personnel communication market in Russia and worldwide 2009-2015»

Content:
1. Introduction
2. Sources and methodology
3. Definitions and classifications of the mobile communication applications.
4. Overview of the mobile communication services market
       4.1. Types of mobile business applications
       4.2. Overview of mobile business communication applications
       4.3. Overview of communicative applications
       4.4. Business models, monetization
       4.5. Market structure, market players
5. Global market of mobile applications
       5.1. Development of mobile business applications and services in different world regions
       5.2. Industry leaders of the development of mobile communication services
       5.3. Examples of the most popular mobile communication services
       5.4. Market drivers and barriers
6. Overview of the market mobile communication services
       6.1. The volume and market dynamic of the mobile communication services 2009-2015
       6.2. Trends of the Russian market of the mobile communication services
       6.3. Examples of the most popular mobile communication services
       6.4. Rating of the Russian business application developers
7. Adjacent markets
       7.1. SaaS market in Russian and worldwide
       7.2. Smartphones market in Russian and worldwide
       7.3. Tablet market in Russian and worldwide
8. Summary and conclusions

 

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.