J’son & Partners Consulting presents main results of the research: Russian and Global Digital Content Market Development, Results of 2013.


J’son & Partners Consulting estimations: segment of online segment took 15% of the global digital content market in 2013. Online video segment will be actively developing in the coming three years and will reach 18% of the digital content market by 2016. In Russia, this segment is on initial stage of development with only 7% of the Russian digital content market and its share will increase till 11% by 2016.


Description of the Global Online Video Market


According to Digital TV Research data, the share of online TV and video (of the global video market) was 8% in 2013. Share of this content is increasing, while share of Pay TV is falling down. According to Digital TV Research, share of Pay TV decreased from 98% in 2013 till 92% in 2013. 



According to Digital TV Research, in 2013 the global online video market was 15.9 bln USD. Share of online video on digital content market will grow, and it will reach 25.5 bln USD by 2016.


By 2018, in 40 countries 510 mln HHs will watch TV and video online (for payment or with advertising model) that is 3 times more than the indicator of 2010 (182 mln HHs by Digital TV Research’s estimation). TV OTT sector is on top now: key market players are increasing their share on the market, expand the coverage territory; internet penetration rate in the world is also growing; development of new technologies – all of this, facilitates the development of OTT services.



The major segment in paid OTT services – is advertising segment, which took 46% of online video market in 2013. Subscription model is the second important one with 38% of the market. Despite the expansive popularity of such services as Netflix and Hulu Plus in North America, they remain unknown for the international surrounding. Nevertheless, subscription model will grow together with development of such services.




Online Video Market by Countries




Online video market indicators in USA have revealed that market is on saturation stage. Nevertheless, market segment’s monetization is keep going via streaming services. For example, YouTube is developing by offer of advertising services, while traditional media players receive revenue from advertising TV content segment (source ComScore). Services with online video are YouTube, Netflix, Hulu.com, IVI, multi channels networks, social video, OTT video platforms. All of them are key online video market participants in USA.





Increasing popularity of streaming services (Netflix, Lovefilm, NowTV, TVCatchup and Blinkbox) is one of the key tendencies on online video market. Netflix is the most popular streaming service by number of unique users. The number of this service’s subscribers has increased 3 times for 2 years. NOWTV service is also gaining its popularity, starting July 2012 the service increased 2.4 times for the same researched period.



Russian Online Video Market


By J'son & Partners Consulting estimation, Russian Online Video Market was around 136 mln USD in 2013 – 116% growth since 2012. In 2016, it will hit the point of 341 mln USD with average annual growth rate (CAGR) +36%.



Key Online Video Market Tendencies in Russia:


  • Popularity of new devices, which can broadcast online video (excl.traditional PCs): smartphone, tablets, smart TV sets; 
  • Success in the fight with illegal content and growth of consumers’ demand on paid content;
  • Increasing users’ involvement – users can choose content by interest, comment and exchange the opinions;
  • The development of payment systems, which allow to purchase the content conveniently;
  • The development of 3G and LTE, which allow to consume online video content on the high speed without delays;
  • Increasing popularity of Smart TV sets, which are actively replacing general TV sets, and it is the most secure channel for digital legal content monetization by models (video on demand – onetime payment for the view, Video on demand – subscription model, The purchase of content or timeless lease of content unit). 


Detailed results of the Research are presented in the full version of the Report: Digital Content Market Development in Russia and in the World, Results of 2013, 2010-2016


Example of the content


1. Resume

2. Introduction

2.1. Digital Content Ecosystem

2.2. Key Definitions

2.3. Prerequisites for digital content market development in Russia and the rest of the world.

3. Russian and Global Digital Content Markets, 2010-2016: Volume and Market Growth Forecast, Market Structure, Audience

3.1. Audio Content Market in Russia and in the world, 2010-2016

3.1.1. Global Audio Content Market volume

3.1.2. Audio Content Market in some countries

3.1.3. Russian Audio Content Market

3.2. Video Content Market in Russia and in the world, 2010-2016

3.2.1. Global Video Content Market volume

3.2.2. Video Content Market in some countries (USA, Europe, SEA)

3.2.3. Russian Video Content Market

3.3. E-Books Market in Russia and in the world, 2010-2016

3.3.1. Global E-Books Market volume

3.3.2. E-Books Market in some countries (USA, Europe, SEA)

3.3.3. Russian E-Books Market

3.4. E-Games Market in Russia and in the world, 2010-2016

3.4.1. Global E-Games Market volume

3.4.2. E-Games Market in some countries (USA, Europe, SEA)

3.4.3. Russian E-Games Market

4. Development of the Market: Devices with Access to Digital Content

4.1. Smartphones and Tablet Market

4.2. Set-Top Box Market

4.3. Connected TV Market

4.4. Devices for reading E-Books

5. Largest Global and Russian Digital Content Distributors and Developers

5.1. Audio Content Distributors

5.2. Video Content Distributors

5.2.1. Digital TV Operators

5.2.2. Online-Video Content Distributors

5.3. E-Books Distributors

5.4. E-Games Distributors

5.5. Mobile Content Distributors

7. Russian Digital Market Drivers and Barriers

8. Key results of the Research

9. Conclusion

10. List of Companies mentioned in the Report



List of Figures

Figure 1. Previous content distribution model

Figure 2. New content distribution model

Figure 3. Global Digital Content Market, bln.USD, 2010-2016

Figure 4. Global Digital Content Market structure, bln.USD, 2010-2016

Figure 5. Russian Digital Content Market, bln.USD, 2010-2016

Figure 6. Global E-music Content Market, bln.USD, 2012-2013

Figure 7. Global E-Music Content Market, bln.USD, 2008-2013

Figure 8.Global Digital Music by format, 2008-2013

Figure 9. Share of internet users, subscribers of music content/who downloads music content for the last 6 months by countries, data actuality – November 2013

Figure 10. Digital Music market in USA

Figure 11. Share of Streaming music services USA of the total revenue volume in music industry, %, 2007-2013

Figure 12. Number of subscriber for audio content in USA, mln. subscribers, 2005-2013

Figure 13. Music market in UK, mln.USD, 2011-2013

Figure 14. Digital Music Market in Japan: By format, %, 2013; bln.USD, 2010-2016

Figure 15. Digital Music Market in South Korea: By format, %, 2013; bln.USD, 2010-2016

Figure 16. Digital Music Market in Russia, mln.USD, 2010-2016

Figure 17. Global Video Market, bln.USD, 2010-2018

Figure 18. Global Online Video Market by segments, 2010-2018

Figure 19. Video Market in USA, bln.USD, 2010-2018

Figure 20. Total amount of video views in USA by platforms

Figure 21. Internet users, who uploads video or those who watches video online at least once per month, 2013

Figure 22. Mobile Video Market in USA

Figure 23. Online Video Market in UK, mln.USD, 2010-2016

Figure 24. Consumption of digital content by countries, 2013

Figure 25. Yearly consumption of digital content in Japan, 2013

Figure 26. Online Video Market in Japan, mln.USD, 2010-2016

Figure 27. Yearly consumption of digital content in South Korea, 2013

Figure 28. Online Video Market in South Korea, bln.USD, 2010-2016

Figure 29. Russian Digital Market, mln.USD, 2010-2017

Figure 30. Russian Pay TV market volume, penetration of Pay TV, 2012-2018

Figure 31. Russian Pay TV market volume, average ARPU, 2012-2018

Figure 32. VOD market OTT indicators, pcs. and $, 2011-2017

Figure 33. Global E-Books Market, bln.USD, 2011-2015

Figure 34. E-Books market in the world, 2010-2016

Figure 35. Global E-Books market by countries, 2013

Figure 36. E-Books Market in USA, bln.USD, 2010-2016

Figure 37. E-Books Market in UK, mln.USD, 2010-2016

Figure 38. E-Books Market in Japan, mln.USD, 2010-2016

Figure 39. E-Books Market in South Korea, mln.USD, 2010-2016

Figure 40. Russian E-Books Market, mln.USD, 2010-2016

Figure 41. Global E-Games Market, bln.USD, 2012-2017

Figure 42. Global Mobile Games Market

Figure 43. Games Market Structure by type of gamers’ devices, bln.USD, 2013

Figure 44. Games Market Structure by users (gamers) depending on the type of the device, bln. people, 2013

Figure 45. Games Market in USA, bln.USD, 2010-2013

Figure 46  Games Market in USA, mln.pcs, 2010-2013

Figure 47. Types of online games, the most popular, 2013

Figure 48. Types of online games, the most popular, 2013

Figure 49. The number of gamers in USA by market segment, mln. gamers, 2013

Figure 50. Social-demographic characteristics of mobile gamers in USA, 1H2014

Figure 51. Mobile Games Market in USA, mln.USD, 2010-2016

Figure 52. Number of gamers in UK by market segments, mln. gamers, 2013

Figure 53. Games Market in UK, bln.USD, 2010-2016

Figure 54. Games Market in Japan, bln.USD, 2010-2016

Figure 55. Games Market in South Korea, mln.USD, 2010-2016

Figure 56. Russian Games Market, mln.USD, 2010-2016

Figure 57. Russian Online Games Market, mln.USD, 2010-2016

Figure 58. Consoles/PC as games market segment in Russia, mln.USD, 2010-2016

Figure 59. Russian Mobile Games Market, mln.USD, 2010-2016

Figure 60. Smartphones Market Volume, bln.pcs., 2010 – 1Q2014, 2014F

Figure 61. Russian Smartphones Market Volume, mln.pcs., 2010-2014

Figure 62. Smartphones’ share in the total sales of mobile terminals, %, Russia, 2009-2014

Figure 63. Global Tablet PC Market volume, mln.pcs., 2011-2014

Figure 64. Russian Tablet PC Market volume, mln.pcs., 2010-2014

Figure 65. Dynamics of STB devices sales globally, mln.pcs., 2012-2017

Figure 66. STB sales forecast in Russia, mln.pcs., 2010-2018

Figure 67. Smart TV sales volume and average price in the world, 2011-2017

Figure 68. Sales of TV sets in Russia, pcs., 2012-2018

Figure 69. Sales of TV sets in Russia,$, 2012-2018

Figure 70. Russian Smart TV Market volume, 2012-2017

Figure 71. Installed base of Smart TV in Russia, mln.pcs., 2010-2015

Figure 72. Global Readers Market dynamics, mln.pcs., 2010-2016

Figure 73. Russian Readers Market dynamics, mln.RUB, 2010-2016


List of Tables

Table 1. Global Digital Content Market development stages, 1970-2014

Table 2. Key market players of the global e-games market, actuality – May 2014

Table 3. Key market players of the global e-games market, actuality – May 2014

Table 4. TOP 10 apps in Samsung Apps shop by Samsung


This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.