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J’son & Partners Consulting presents short results of the research: Russian Internet Trading Market: Segment – Baby Goods, 2013.

In 2013, Internet Trading market volume was over 537 bln RUB with the average yearly growth rate of 42.2% for the last five years. One of the largest segments of internet trading is Baby Goods, which reached  35 bln RUB in Russia.

 

Internet Trading in Russia: General Market Description

Internet Trading – the process of tangible and non-tangible goods distribution via specialized e-platforms, which offer remote order placement.

According to J’son & Partners Consulting’s estimations, Internet Trading market was 537.4 bln RUB in Russia in 2013 or 26% of the total e-commerce market. CAGR was 42.2% during 2008 – 2013, It is  expected on the level of 20.2% for the next five years.

 

 

Due to J’son & Partners Consulting’ data, in 2013 the private equity and venture investments volume was around 442 mln RUB, simultaneously there is a decrease in private equity in 2013 vs 2012.  

 

Segment Analysis: Baby Goods

According to J’son & Partners Consulting’s experts estimations, Baby Goods segment was 35 bln RUB in the internet trading structure in 2013 or 6.5% of the total internet trading market and 7.3% of the retail Baby Goods market, which by Retail.ru data was 478 bln RUB in 2013.

 

 

Largest Market Players

J’son & Partners Consulting’s experts researched 12 largest e-shops, which provide open data in the Baby Goods segment.  

 

 

 

Traffic

J’son & Partners Consulting: the peak level in the Baby Goods segment among market players was 1.4 mln visits per month during September/October 2014.  

 

 

Yandex Wordstat data: Baby Goods e-shops history showed 52 thousand views per month in October 2014.

 

 

Categories of Goods

J’son & Partners Consulting had specified the following categories of goods, which are being presented in Baby Goods e-shops:

      Nutrition

      Hygiene

      Clothes and Shoes

      Toys and Art

 

Conclusion

According to J’son & Partners Consulting, Internet Trading in Baby Goods segment is high-competitive and attractive one, the launch of Yandex’s specialized platform only proves this statement, same as allocation of venture investments by some market participants.

Large market players “went online” relatively not so long ago – in 2008-2010. At the moment the segment of Baby Goods is on growing stage, and according to experts, will remain during next 3 years. E-sales prevails in this segment, which means low “enter” barriers for new market participants.


 

Expert Opinion

In terms of the research, J'son & Partners Consulting’s specialists have surveyed key market participants of the Baby Goods Segment.

 

Konstantin Loginov, Managing Director Babysecret.ru

 

1. How do you estimate Internet Trading Market state and perspectives in Russia?

 

Local E-Commerce market is growing and actively developing despite the unstable economic situation. To my mind, this tendency will keep going and all sales will constantly transfer to Internet. At the moment, almost all large retailers have e-shops, and its share is only growing. Not to speak about appearance of new market players, such as, hypermarkets, and small, targeted shops as well.

 

 

2. How can you describe the current position of Baby Goods Segment on the total Russian Internet Trading Market? What are the key trends and tendencies?

 

As for Baby Goods retail, the segment is one of the most stable, and as a result – attracts more and more attention. New shops appear daily, a lot of non-targeted retailers include baby goods in the range of goods. Nevertheless, not all businessmen realize and understand the peculiarity of the segment and most often “quit the game”. The thing is, we are working with a very special audience – young and experienced mothers. They pay attention not only on the quality and comparable price, that is obviously important, but also on the rating of the shop, level of offered service. A lot of retailers cannot and are not ready to satisfy such needs, as a result, only players that can meet certain criteria will remain on the market.

 

3. What main segment’s drivers and barriers can you specify?

 

There can be different barriers on the way to success. As a rule, e-shop requires good-built relations with suppliers, logistic companies, high qualified employees, modern technical hard- and software – all of this is needed for daily operation. If all these processes work stable, you can expand the goods’ range simultaneously, improve the used technologies, use different marketing instruments, and also develop the quality of the service, which, in my opinion, is the key market growth driver of Baby Goods segment.

 

 

 

Detailed Results of the Research are Presented in the Full Version of the Report: Atlas of Internet Trading in Russian Federation, 2013

 

1. Methodology

2. Internet Trading Market Volume, Structure and Dynamics

3. The Analysis of Internet Trading Segments

4. Home Appliances and Electronics Segment

4.1. Current state, qualitative and quantitativeestimation

4.2. Trends and tendencies

4.3. Profiles of the largest eShops of the segment

4.3.1. Svyaznoy

4.3.2. Citilink

4.3.3. M.Video

4.3.4. Eldorado

4.3.5. Pixel24.ru

4.3.6. eShop Profile …

4.3.7. eShop Profile …

4.3.8. eShop Profile …

4.3.9. eShop Profile …

4.3.10. eShop Profile …

4.3.11. eShop Profile …

4.3.12. eShop Profile …

4.3.13. eShop Profile …

4.3.14. eShop Profile …

4.3.15. eShop Profile …

4.3.16. eShop Profile …

4.3.17. eShop Profile …

4.3.18. eShop Profile …

4.3.19. eShop Profile …

4.3.20. eShop Profile …

4.3.21. eShop Profile …

4.3.22. eShop Profile …

5. Segment – Hypermarkets

5.1. Current state, qualitative and quantitativeestimation

5.2. Trends and tendencies

5.3. Profiles of the largest eShops of the segment

5.3.1. Ulmart

5.3.2. Ozon

5.3.3. Enter

5.3.4. Wikimart

5.3.5. E96

5.3.6. eShop Profile …

5.3.7. eShop Profile …

5.3.8. eShop Profile …

5.3.9. eShop Profile …

5.3.10. eShop Profile …

5.3.11. eShop Profile …

5.3.12. eShop Profile …

5.3.13. eShop Profile …

5.3.14. eShop Profile …

5.3.15. eShop Profile …

5.3.16. eShop Profile …

5.3.17. eShop Profile …

6. Segment – Cloths and Shoes

6.1. Current state, qualitative and quantitativeestimation

6.2. Trends and tendencies

6.3. Profiles of the largest eShops of the segment

6.3.1. Otto Group

6.3.2. Wildberries

6.3.3. Lamoda

6.3.4. KupiVip Group

6.3.5. LLC La Redut Rus

6.3.6. eShop Profile …

6.3.7. eShop Profile …

6.3.8. eShop Profile …

6.3.9. eShop Profile …

6.3.10. eShop Profile …

6.3.11. eShop Profile …

7. Segment – Baby Goods

7.1. Current state, qualitative and quantitativeestimation

7.2. Trends and tendencies

7.3. Profiles of the largest eShops of the segment

7.3.1. Korablik.ru

7.3.2. Esky.ru

7.3.3. Mladenec.ru

7.3.4. Baby-secret.ru

7.3.5. Mytoys.ru

7.3.6. eShop Profile …

7.3.7. eShop Profile …

7.3.8. eShop Profile …

7.3.9. eShop Profile …

7.3.10. eShop Profile …

7.3.11. eShop Profile …

7.3.12. eShop Profile …

8. Segment – Car Spare Parts

8.1. Current state, qualitative and quantitativeestimation

8.2. Trends and tendencies

8.3. Profiles of the largest eShops of the segment

8.3.1. Exist

8.3.2. Emex.ru

8.3.3. Tires service

8.3.4. 4tochki.ru

8.3.5. Pokrishka.ru

8.3.6. eShop Profile …

8.3.7. eShop Profile …

8.3.8. eShop Profile …

8.3.9. eShop Profile …

9. Segment – DIY

9.1. Current state, qualitative and quantitativeestimation

9.2. Trends and tendencies

9.3. Profiles of the largest eShops of the segment

9.3.1. vseinstrumenti.ru

9.3.2. eShop Profile …

9.3.3. eShop Profile …

9.3.4. eShop Profile …

9.3.5. eShop Profile …

9.3.6. eShop Profile …

10. Segment – Goods for Home

10.1. Current state, qualitative and quantitativeestimation

10.2. Trends and tendencies

10.3. Profiles of the largest eShops of the segment

10.3.1. Askona.ru

10.3.2. eShop Profile …

10.3.3. eShop Profile …

10.3.4. eShop Profile …

10.3.5. eShop Profile …

10.3.6. eShop Profile …

11. Segment – Furniture

11.1. Current state, qualitative and quantitativeestimation

11.2. Trends and tendencies

11.3. Profiles of the largest eShops of the segment

11.3.1. HomeMe

11.3.2. eShop Profile …

11.3.3. eShop Profile …

11.3.4. eShop Profile …

12. Segment – Food Delivery

12.1. Current state, qualitative and quantitativeestimation

12.2. Trends and tendencies

12.3. Profiles of the largest eShops of the segment

12.3.1. Utkonos

12.3.2. eShop Profile …

12.3.3. eShop Profile …

12.3.4. eShop Profile …

12.3.5. eShop Profile …

12.3.6. eShop Profile …

13. Segment – Goods for Sport and Leisure

13.1. Current state, qualitative and quantitativeestimation

13.2. Trends and tendencies

13.3. Profiles of the largest eShops of the segment

13.3.1. Sportmaster

13.3.2. eShop Profile …

13.3.3. eShop Profile …

13.3.4. eShop Profile …

13.3.5. eShop Profile …

13.3.6. eShop Profile …

13.3.7. eShop Profile …

13.3.8. Others

14. Segment – Cosmetic and Perfume

14.1. Current state, qualitative and quantitativeestimation

14.2. Trends and tendencies

14.3. Profiles of the largest eShops of the segment

14.3.1. letoile.ru

14.3.2. eShop Profile …

14.3.3. eShop Profile …

15. Segment – Books and Multimedia

15.1. Current state, qualitative and quantitativeestimation

15.2. Trends and tendencies

15.3. Profiles of the largest eShops of the segment

15.3.1. Labirint.ru

15.3.2. eShop Profile …

15.3.3. eShop Profile …

15.3.4. eShop Profile …

15.3.5. eShop Profile …

15.3.6. eShop Profile …

16. Segment – Coupon Services

16.1. Current state, qualitative and quantitativeestimation

16.2. Trends and tendencies

16.3. Profiles of the largest eShops of the segment

16.3.1. Vigoda.ru

16.3.2. Profile of coupon service …

16.3.3. Profile of coupon service …

16.3.4. Profile of coupon service …

16.3.5. Profile of coupon service …

16.3.6. Profile of coupon service …

17. Segment – Jewelry and Watches

17.1. Current state, qualitative and quantitativeestimation

17.2. Trends and tendencies

17.3. Profiles of the largest eShops of the segment

17.3.1. Adamas.ru

17.3.2. eShop Profile …

17.3.3. eShop Profile …

17.3.4. eShop Profile …

17.3.5. eShop Profile …

17.3.6. eShop Profile …

18. Segment – Software

18.1. Current state, qualitative and quantitativeestimation

18.2. Trends and tendencies

18.3. Profiles of the largest eShops of the segment

18.3.1. Softkey.ru

18.3.2. eShop Profile …

18.3.3. eShop Profile …

18.3.4. eShop Profile …

18.3.5. eShop Profile …

18.3.6. eShop Profile …

19. Segment – Photo Equipment

19.1. Current state, qualitative and quantitativeestimation

19.2. Trends and tendencies

19.3. Profiles of the largest eShops of the segment

19.3.1. Foto.ru

19.3.2. eShop Profile …

19.3.3. eShop Profile …

20. Segment – Goods for Animals

20.1. Current state, qualitative and quantitativeestimation

20.2. Trends and tendencies

20.3. Profiles of the largest eShops of the segment

20.3.1. Petshop.ru

20.3.2. eShop Profile …

20.3.3. eShop Profile …

20.3.4. eShop Profile …

20.3.5. eShop Profile …

20.3.6. eShop Profile …

20.3.7. eShop Profile …

20.3.8. eShop Profile …

20.3.9. eShop Profile …

20.3.10. eShop Profile …

21. Segment – Medicine

21.1. Current state, qualitative and quantitativeestimation

21.2. Trends and tendencies

21.3. Profiles of the largest eShops of the segment

21.3.1. Piluli.ru

21.3.2. eShop Profile …

21.3.3. eShop Profile …

21.3.4. eShop Profile …

21.3.5. eShop Profile …

21.3.6. eShop Profile …

22. Segment – Mini Holdings

22.1. Current state, qualitative and quantitativeestimation

22.2. Trends and tendencies

22.3. Profiles of the largest eShops of the segment

22.3.1. Etorg

22.3.2. Profile of mini holding …

23. Segment – Other Segments

23.1. Current state, qualitative and quantitativeestimation

23.2. Trends and tendencies

23.3. Profiles of the largest eShops of the segment

23.3.1. Komus.ru

23.3.2. eShop Profile …

23.3.3. eShop Profile …

23.3.4. eShop Profile …

23.3.5. eShop Profile …

23.3.6. eShop Profile …

23.3.7. eShop Profile …

24. Analysis of the largest delivery operators and services

25. Analysis of the largest fulfillment operators in Russia

26. Data bank – 172 largest eShops, including: 

26.1. Name of the company

26.2. Internet trading segment

26.3. Legal name

26.4. Revenue 2011-2013

26.5. Online trading revenue 2011-2013 

26.6. Sales profit 2011-2013

26.7. Profiles of the largest eShop of the segment

26.8. Net profit 2011-2013

26.9. Commercial expenses 2011-2013

26.10. Share of commercial expensed from internet sales 2011-2013

26.11. Number of eShop’s employees

26.12. Revenue per 1 employee in 2013

26.13. Share of internet sales, 2011-2013

26.14. Internet sales profitability by profit, 2011-2013

26.15. Internet sales profitability by net profit, 2011-2013

26.16. CAGR internet sales 2011-2013

26.17. Number of commodity items

26.18. Number of self pick-up spots

26.19. Founder/General Director of the Company

27. Trends and Tendencies

28. List of companies mentioned in the Report

 

The following companies have been researched in terms of the Atlas preparation (Russia):

      172 eShops;

      20 operators and delivery services;

      14 fulfillment operators:

 

123magazin

220 Volt

Akusherstvo.ru

Aptekaonline.ru

ARVATO/Distribution center Bertelsmann

Askona.ru

Beta Production

Bethowen

Biglion

Boxberry

Bsplus.ru

Clockshop.ru

Curier Service Express (CSE) Fulfilment

Cyberry.ru

Delivery Club

detmir.ru

DHL

Domosti

dostavka.ru

E5.ru

E96

Emex.ru

Enter

Esky.ru

Etorg

eTraction/Hermes NexTec

Everada

Everbook.ru

Exist

Fcenter.ru

Foto.ru

Fotoplus.ru

Hermes DPD

Hoff.ru

Homeme.ru

IML

Itella

Kant.ru

Karatov.ru

Kinderly

Kolesa-darom

Korablik.ru

Kupibonus

KupiVip

KupiVIP E-Commerce Services

Kupongid

Lamoda

Letu.ru

LogiBox

MaxiPost

Molotok.ru

MrDom.ru

My-shop.ru

New Clever Things

Next Commerce

Oldi.ru

OTTO Group

Ozon Production

Petshop.ru

Photosale.ru

PickPoint

Piluli.ru

Pony Express

Proskater.ru

QIWI Post

Quelle.ru

Read.ru

Regard.ru

Ricaud.com

Sendflowers.ru

Amayama.ru

SPSR Express

Stolplit.ru

Techhome.ru

Techport.ru

Top Delivery

Top-shop.ru

Unizoo

Velodrive.ru

Velosite.ru

Vigoda

VoxClub

Wer.ru

Wikimart.ru

Wildberries

Zooline

Autotrading

Adamas

Baikal Service

Vodovoz

VseInstrumenti.ru

Gav's

Dellin.ru

JDE.ru

Zakazhi

Yves-Rocher

KIT

Komus

kuvalda.ru

kupikupon.ru

Labirint.ru

Litres

М.Video

Maxidom

miuz.ru

nebo.ru

Ozon

O-Courier

LLC Internet Kassa

Russian Post

PEK

Rigla

Svyaznoy

Citilink

Sotmarket

Soyzgroup

Sportmaster

petrovichstd.ru

Stolica Medical

Tanuki

Transport Company Steil

Utkonos

Yuterra

Shatura

Shiservice

Eldorado

Ulmart

Yakitora and etc.

 

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.