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J’son & Partners Consulting presents short results of the research of the Russian Online Shopping Market: Baby Products Segment, 2013.

 

In 2013, Russian online shopping market volume exceeded 537 bln RUB with the average growth rate of 42.2% per year for the last five years. One of the most lucrative segments of online shopping is Baby Products with revenues of 35 bln RUB in 2013.

 

Online Shopping in Russia: Executive Summary

 

Online Shopping is the process of tangible and non-tangible goods sale via specialized e-platforms, which offer remote ordering.

 

According to J’son & Partners Consulting estimations, online shopping market in Russia amounted to 537.4 bln RUB in 2013 or 26% of the total Russian e-commerce market. CAGR was 42.2% during 2008 – 2013; it is expected to be 20.2% per year for the five-year period.

 

By the J’son & Partners Consulting data, in 2013 the private equity and venture investments volume in Russian online shopping industry achieved 442 mln RUB. It should be mentioned that there is a reduction in private equity in comparison with 2012.

 

Baby products segment analysis

 

According to J’son & Partners Consulting experts’ estimations, baby products segment reached 35 bln RUB 2013, accounting 6.5% of the total online shopping market or 7.3% of the whole retail baby products market, which exceeded 478 bln RUB in 2013 by Retail.ru data.

 

 

Major market players

 

J’son & Partners Consulting analysts reviewed 12 most transparent largest online shops in Russia which are related to baby products segment.

 

 

 

Monthly visits

 

By the J’son & Partners Consulting data, the maximum number of visits among market players of baby products segment is 1,4 mln visits per month.

 

 

In accordance with Yandex Wordstat statistics, the history of requests “Baby products online shops”, (considering Russian translation) in October 2014 was 52 thousand views per month.

 

 

Product categories

 

J’son & Partners Consulting experts highlighted the following major product in the segment:

 

  •       Nutrition;
  •       Hygiene;
  •       Apparel and footwear;
  •       Toys

 

Conclusion

 

Baby products segment of Russian online shopping market is lucrative and highly competitive segment: the launch of Yandex’s specialized e-platform and raising of venture capital by several market players proves that.

 

Major market players started to develop online shopping in 2008-2010. So, at the moment the baby products segment is at the growing stage, and experts forecast that the segment will continue to grow for the three-year period.

 

In the baby products segment the sales strategy via Internet prevails, which indicates low barriers for new entrants.  

 

Expert Opinion

 

As a part of the research, J'son & Partners Consulting specialists have interviewed a participant of the baby products segment.

 

Konstantin Loginov, managing director of Babysecret.ru

 

1. How do you assess the current state and prospects of development of online shopping market in Russia?

 

Local E-Commerce market is growing and actively developing despite the unstable economic situation. To my mind, this tendency will keep going and all sales will constantly transfer to Internet. At the moment, almost all large retailers have online shops, and the share of online sales is growing. Not to speak about appearance of new market players, such as, hypermarkets, and small, targeted shops as well.

 

2. How can you describe the current position of baby products segment of the Russian online shopping market? What are the key trends and tendencies?

 

As for baby products retail, the segment is one of the most stable, and as a result it attracts more and more attention. Everyday there are new market entrants and many of non specialized retailers include baby products in their assortment. However, not all entrepreneurs understand the specific of the segment and often “quit the game”. The point is that we are working with a particular audience: our customers are young and experienced moms. They pay attention not only to the product quality and, which is obviously important, adequate price, but also to the shop reputation and the service level. Not all the retailers are able to satisfy such needs, and eventually, only market participants that can meet certain criteria will survive.

 

3. What are the key drivers and barriers of the segment growth you could highlight?

 

Barriers to success can be different. Generally, for day-to-day operations online shops require well-established relations with suppliers and optimized logistic processes, presence of qualified employees, state-of-the-industry hardware and software. If all these processes work stable, there is always an opportunity to develop a product range, use different marketing tools, and also develop a high quality customer service, which is, by my point of view is the key driver of the baby products market growth.

 

Detailed results of the research are presented in the full version of the report: “Atlas of online shopping of Russian Federation, 2013”

 

1. Methodology

2. Online shopping market volume, structure and dynamics

3. The analysis of online shopping segments

4. Segment “Home appliances and electronics”

4.1. Current state, qualitative and quantitativeestimation

4.2. Trends and tendencies

4.3. Profiles of the largest online shops of the segment

4.3.1. Svyaznoy

4.3.2. Citilink

4.3.3. M.Video

4.3.4. Eldorado

4.3.5. Pixel24.ru

4.3.6. Online shop profile …

4.3.7. Online shop profile …

4.3.8. Online shop profile …

4.3.9. Online shop profile …

4.3.10. Online shop profile …

4.3.11. Online shop profile …

4.3.12. Online shop profile …

4.3.13. Online shop profile …

4.3.14. Online shop profile …

4.3.15. Online shop profile …

4.3.16. Online shop profile …

4.3.17. Online shop profile …

4.3.18. Online shop profile …

4.3.19. Online shop profile …

4.3.20. Online shop profile …

4.3.21. Online shop profile …

4.3.22. Online shop profile …

5. Segment “Hypermarkets”

5.1. Current state, qualitative and quantitativeestimation

5.2. Trends and tendencies

5.3. Profiles of the largest online shops of the segment

5.3.1. Ulmart

5.3.2. Ozon

5.3.3. Enter

5.3.4. Wikimart

5.3.5. E96

5.3.6. Online shop profile …

5.3.7. Online shop profile …

5.3.8. Online shop profile …

5.3.9. Online shop profile …

5.3.10. Online shop profile …

5.3.11. Online shop profile …

5.3.12. Online shop profile …

5.3.13. Online shop profile …

5.3.14. Online shop profile …

5.3.15. Online shop profile …

5.3.16. Online shop profile …

5.3.17. Online shop profile …

6. Segment “Apparel and footwear”

6.1. Current state, qualitative and quantitativeestimation

6.2. Trends and tendencies

6.3. Profiles of the largest online shops of the segment

6.3.1. Otto Group

6.3.2. Wildberries

6.3.3. Lamoda

6.3.4. KupiVip Group

6.3.5. LLC La Redut Rus

6.3.6. Online shop profile …

6.3.7. Online shop profile …

6.3.8. Online shop profile …

6.3.9. Online shop profile …

6.3.10. Online shop profile …

6.3.11. Online shop profile …

7. Segment “Baby products”

7.1. Current state, qualitative and quantitativeestimation

7.2. Trends and tendencies

7.3. Profiles of the largest online shops of the segment

7.3.1. Korablik.ru

7.3.2. Esky.ru

7.3.3. Mladenec.ru

7.3.4. Baby-secret.ru

7.3.5. Mytoys.ru

7.3.6. Online shop profile …

7.3.7. Online shop profile …

7.3.8. Online shop profile …

7.3.9. Online shop profile …

7.3.10. Online shop profile …

7.3.11. Online shop profile …

7.3.12. Online shop profile …

8. Segment “Automotive parts”

8.1. Current state, qualitative and quantitativeestimation

8.2. Trends and tendencies

8.3. Profiles of the largest online shops of the segment

8.3.1. Exist

8.3.2. Emex.ru

8.3.3. Tires service

8.3.4. 4tochki.ru

8.3.5. Pokrishka.ru

8.3.6. Online shop profile …

8.3.7. Online shop profile …

8.3.8. Online shop profile …

8.3.9. Online shop profile …

9. Segment “DIY”

9.1. Current state, qualitative and quantitativeestimation

9.2. Trends and tendencies

9.3. Profiles of the largest online shops of the segment

9.3.1. vseinstrumenti.ru

9.3.2. Online shop profile …

9.3.3. Online shop profile …

9.3.4. Online shop profile …

9.3.5. Online shop profile …

9.3.6. Online shop profile …

10. Segment “Household products”

10.1. Current state, qualitative and quantitativeestimation

10.2. Trends and tendencies

10.3. Profiles of the largest online shops of the segment

10.3.1. Askona.ru

10.3.2. Online shop Profile …

10.3.3. Online shop Profile …

10.3.4. Online shop Profile …

10.3.5. Online shop Profile …

10.3.6. Online shop Profile …

11. Segment “Furniture”

11.1. Current state, qualitative and quantitativeestimation

11.2. Trends and tendencies

11.3. Profiles of the largest online shops of the segment

11.3.1. HomeMe

11.3.2. Online shop profile …

11.3.3. Online shop profile …

11.3.4. Online shop profile …

12. Segment “Food delivery”

12.1. Current state, qualitative and quantitativeestimation

12.2. Trends and tendencies

12.3. Profiles of the largest online shops of the segment

12.3.1. Utkonos

12.3.2. Online shop profile …

12.3.3. Online shop profile …

12.3.4. Online shop profile …

12.3.5. Online shop profile …

12.3.6. Online shop profile …

13. Segment “Sports and recreation”

13.1. Current state, qualitative and quantitativeestimation

13.2. Trends and tendencies

13.3. Profiles of the largest online shops of the segment

13.3.1. Sportmaster

13.3.2. Online shop profile …

13.3.3. Online shop profile …

13.3.4. Online shop profile …

13.3.5. Online shop profile …

13.3.6. Online shop profile …

13.3.7. Online shop profile …

13.3.8. Others

14. Segment “Cosmetic and perfume”

14.1. Current state, qualitative and quantitativeestimation

14.2. Trends and tendencies

14.3. Profiles of the largest online shops of the segment

14.3.1. letoile.ru

14.3.2. Online shop profile …

14.3.3. Online shop profile …

15. Segment “Books and multimedia”

15.1. Current state, qualitative and quantitativeestimation

15.2. Trends and tendencies

15.3. Profiles of the largest online shops of the segment

15.3.1. Labirint.ru

15.3.2. Online shop profile …

15.3.3. Online shop profile …

15.3.4. Online shop profile …

15.3.5. Online shop profile …

15.3.6. Online shop profile …

16. Segment “Coupon services”

16.1. Current state, qualitative and quantitativeestimation

16.2. Trends and tendencies

16.3. Profiles of the largest online shops of the segment

16.3.1. Vigoda.ru

16.3.2. Profile of coupon service …

16.3.3. Profile of coupon service …

16.3.4. Profile of coupon service …

16.3.5. Profile of coupon service …

16.3.6. Profile of coupon service …

17. Segment “Jewelry and watches”

17.1. Current state, qualitative and quantitativeestimation

17.2. Trends and tendencies

17.3. Profiles of the largest online shops of the segment

17.3.1. Adamas.ru

17.3.2. Online shop profile …

17.3.3. Online shop profile …

17.3.4. Online shop profile …

17.3.5. Online shop profile …

17.3.6. Online shop profile …

18. Segment “Software”

18.1. Current state, qualitative and quantitativeestimation

18.2. Trends and tendencies

18.3. Profiles of the largest online shops of the segment

18.3.1. Softkey.ru

18.3.2. Online shop profile …

18.3.3. Online shop profile …

18.3.4. Online shop profile …

18.3.5. Online shop profile …

18.3.6. Online shop profile …

19. Segment “Photographic technique”

19.1. Current state, qualitative and quantitativeestimation

19.2. Trends and tendencies

19.3. Profiles of the largest online shops of the segment

19.3.1. Foto.ru

19.3.2. Online shop profile …

19.3.3. Online shop profile …

20. Segment “Pets supplies”

20.1. Current state, qualitative and quantitativeestimation

20.2. Trends and tendencies

20.3. Profiles of the largest online shops of the segment

20.3.1. Petshop.ru

20.3.2. Online shop profile …

20.3.3. Online shop profile …

20.3.4. Online shop profile …

20.3.5. Online shop profile …

20.3.6. Online shop profile …

20.3.7. Online shop profile …

20.3.8. Online shop profile …

20.3.9. Online shop profile …

20.3.10. Online shop profile …

21. Segment “Medicine”

21.1. Current state, qualitative and quantitativeestimation

21.2. Trends and tendencies

21.3. Profiles of the largest online shops of the segment

21.3.1. Piluli.ru

21.3.2. Online shop profile …

21.3.3. Online shop profile …

21.3.4. Online shop profile …

21.3.5. Online shop profile …

21.3.6. Online shop profile …

22. Segment “Mini holdings”

22.1. Current state, qualitative and quantitativeestimation

22.2. Trends and tendencies

22.3. Profiles of the largest online shops of the segment

22.3.1. Etorg

22.3.2. Profile of mini holding …

23. Segment “Other Segments”

23.1. Current state, qualitative and quantitativeestimation

23.2. Trends and tendencies

23.3. Profiles of the largest online shops of the segment

23.3.1. Komus.ru

23.3.2. Online shop profile …

23.3.3. Online shop profile …

23.3.4. Online shop profile …

23.3.5. Online shop profile …

23.3.6. Online shop profile …

23.3.7. Online shop profile …

24. Analysis of the largest delivery operators and services

25. Analysis of the largest fulfillment operators in Russia

26. Data bank covering 172 largest online shops, including: 

26.1. Company name

26.2. Segment of online shopping market

26.3. Legal name

26.4. Revenue 2011-2013

26.5. Revenue from online sales 2011-2013 

26.6. Online sales profit 2011-2013

26.7. Net profit 2011-2013

26.8. Commercial expenses 2011-2013

26.9. Share of commercial expenses from online sales 2011-2013

26.10. Number of employees

26.11. Revenue per 1 employee in 2013

26.12. Share of online sales, 2011-2013

26.13. Profitability of online sales by profit, 2011-2013

26.14. Profitability of online sales by net profit, 2011-2013

26.15. CAGR of online sales 2011-2013

26.16. Number of headings

26.17. Number of pick-up points

26.18. Founder/general director of the company

27. Trends and Tendencies

28. List of companies mentioned in the Report

 

The following companies have been researched in terms of the Atlas preparation (Russia):

      172 online shops;

      20 operators and delivery services;

      14 fulfillment operators:

 

 

 

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.