J’son & Partners Consulting presents brief results of the research: Russian Pay TV Market, Results of 2014, Forecast till 2019.
Pay TV Market: Current State and Forecast
Russian Pay TV market is the largest in Europe: results of 2014 – 37.6 mln HHs connected by cable, satellite and IPTV technologies. For comparison, in Germany subscriber base was 22.8 mln HHs; in UK this indicators had reached 16.1 mln HHs according to Digital TV Research Ltd data.
In Russia the growth of Pay TV subscriber base will keep going and the number of subscribers will increase till 45.2 mln HHs by 2019. Pay TV penetration rate will reach 81 %.
Revenue of Russian Pay TV market has reached 66.5 bln RUB at the end of 2014. The largest segment is cable TV (32.5 bln RUB). Revenue from satellite TV services had reached 22.5 bln RUB, while IPTV operator’s earnings are close to 11.4 bln RUB.
The highest growth of connections was marked in the segments of satellite TV and IPTV.
As of the results of 2014, the largest players on Russian Pay TV market are Tricolor TV (market share 29 %), Rostelecom (21 %), MTS (7 %), ER-Telecom (7 %) and Orion Express (7 %).
Data by MTS and Rostelecom subscribers includes IPTV.
Pay TV Market Structure by Technologies
For the first time cable TV segment took less than half of Pay TV market with decrease by 2.6 p.p. in 2014. The number of satellite and IPTV-operators connections increased and reached 51.2 %.
Pay TV Markets in Regions
Over half of subscriber base is generated by Volga and Central Federal Regions. Central Federal Region is the leader by Pay TV subscriber base - 34 % of the Russian market in general.
Full Results of the Research are Presented in the Full Version of the Report: Atlas of Pay TV Services in Russia, 2012–2019 (as of Results of 2014, 202 р.)
1. Resume
2. Introduction
3. Pay TV Services Classification
3.1. J’son & Partners Consulting Methodology for Subscriber Base Calculation
4. Russian Pay TV Market in 2012 – 2014
4.1. Industry Quantitative Indicators: Subscriber Base, Market Structure by Technologies, Number of Channels, Federal Districts
4.2. Characteristics of major Pay TV operators
4.3. Profiles of Major Pay TV Operators, 2012–2014
4.3.1. Profiles of Major Cable TV Operators
4.3.2. Profiles of Major Satellite TV Operators
4.3.3. Profiles of Major IPTV Operators
4.3.4. Profiles of Major Mobile TV Operators
4.3.5. Profiles of Major OTT video Services Operators
4.4. Overview of Regional Transactions: Key M&A Transactions, 2014
5. Macroeconomic Indicators of Federal Districts: Population (Urban / Rural), Unemployment Rate, Income per Capita
5.1. Central Federal District (CFD)
5.2. Northwestern Federal District (NWFD)
5.3. Volga Federal District (VFD)
5.4. South Federal District (SFD)
5.5. North Caucasian Federal District (NCFD)
5.6. Ural Federal District (UFD)
5.7. Siberian Federal District (SFD)
5.8. Far Eastern Federal District (FEFD)
5.9. Crimean Federal District (CFDD)
6. Pay TV Markets of Federal Districts, 2014: Subscriber Base, Penetration, Revenue, ARPU, Market Structure by Operators and Technologies
6.1. Central Federal District (CFD)
6.2. Northwestern Federal District (NWFD)
6.3. Volga Federal District (VFD)
6.4. South Federal District (SFD)
6.5. North Caucasian Federal District (NCFD)
6.6. Ural Federal District (UFD)
6.7. Siberian Federal District (SFD)
6.8. Far Eastern Federal District (FEFD)
6.9. Crimean Federal District (CFDD)
7. Local Pay TV Markets, 2013 - 2014: Subscriber Base, Penetration, Revenue, ARPU, Market Structure by Operators and Technologies
7.1. Moscow
7.2. St. Petersburg
7.3. Nizhny Novgorod
7.4. Samara
7.5. Kazan
7.6. Ufa
7.7. Perm
7.8. Saratov
7.9. Tolyatti
7.10. Voronezh
7.11. Rostov-on-Don
7.12. Volgograd
7.13. Krasnodar
7.14. Ekaterinburg
7.15. Chelyabinsk
7.16. Novosibirsk
7.17. Omsk
7.18. Krasnoyarsk
8. Content of the Service
8.1. List of Non-Terrestrial TV Channels, Operating in Russia
8.2. Aggregators and Distributors of TV Content for Pay TV
8.3. National TV Channels Audience’s Preferences
8.4. Pay TV Channels Audience
9. Operators’ Tariff Policy and Offered TV Channels
10. Estimation of HDTV Subscriber Base by Operators and TV Channels
11. Videoviewing Map in Russia
11.1. Classification of Videoviewing Markets in Russia and its Key Indicators
12. Russian Market of TV Sets Sales in 2013–2019
13. STB-Terminals
13.1. Key STB-Terminals Manufacturers
13.2. STB Market: Current Indicators and Forecast for Market Development
14. Pay TV Market Development Tendencies and Forecasts by Technologies in 2012–2019: Market Structure and Volume (pcs., $), Penetration, ARPU
15. VOD/PPV Market in Pay TV in 2013–2019
16. Conclusion
17. List of Companies, Mentioned in the Report
List of Figures
Figure 1. Shares of federal regions on Pay TV market by subscriber base, 2013 – 2014
Figure 2. Rostelecom reorganization, April 2011
Figure 3. Population rates by Federal Districts, mln.people
Figure 4. Urban and rural Population rates by Federal Districts, mln.people
Figure 5. Unemployment rate by Federal Districts, %
Figure 6. Income per capita by Federal Districts, %
Figure 7. Pay TV subscriber base and penetration rate in the Central Federal District by technologies, 2014
Figure 8. CFD’s Pay TV market structure by technologies, 2013, 2014
Figure 9. CFD’s Pay TV market structure by operators, 2013, 2014
Figure 10. Pay TV subscriber base and penetration rate in the Northwestern Federal District by technologies, 2014
Figure 11. NWFD’s Pay TV market structure by technologies, 2013, 2014
Figure 12. NWFD’s Pay TV market structure by operators, 2013, 2014
Figure 13. Pay TV subscriber base and penetration rate in the Southern Federal District by technologies, 2013
Figure 14. SFD’s Pay TV market structure by technologies, 2013, 2014
Figure 15. SFD’s Pay TV market structure by operators, 2013, 2014
Figure 16. Pay TV subscriber base and penetration rate in the North Caucasian Federal District by technologies, 2013
Figure 17. NCFD’s Pay TV market structure by technologies, 2013, 2014
Figure 18. NCFD’s Pay TV market structure by operators, 2013, 2014
Figure 19. Pay TV subscriber base and penetration rate in the Volga Federal District by technologies, 2013
Figure 20. VFD’s Pay TV market structure by technologies, 2013, 2014
Figure 21. VFD’s Pay TV market structure by operators, 2013, 2014
Figure 22. Pay TV subscriber base and penetration rate in the Ural Federal District by technologies, 2014
Figure 23. UFD’s Pay TV market structure by technologies, 2013, 2014
Figure 24. UFD’s Pay TV market structure by operators, 2013, 2014
Figure 25. Pay TV subscriber base and penetration rate in the Siberian Federal District by technologies, 2013
Figure 26. SiFD’s Pay TV market structure by technologies, 2013, 2014
Figure 27. SiFD’s Pay TV market structure by operators, 2013, 2014
Figure 28. Pay TV subscriber base and penetration rate in the Far Eastern Federal District by technologies, 2013
Figure 29. FEFD’s Pay TV Market structure by technologies, 2013, 2014
Figure 30. FEFD’s Pay TV Market structure by operators, 2013, 2014
Figure 31. Pay TV subscriber base and penetration rate in Moscow, 2014
Figure 32. Moscow’s Pay TV market structure by technologies, 2014
Figure 33. Moscow’s Pay TV market structure by operators, 2014
Figure 34. Pay TV subscriber base and penetration rate in St. Petersburg, 2014
Figure 35. St. Petersburg’s Pay TV market structure by operators, 2014
Figure 36. St. Petersburg’s Pay TV market structure by technologies, 2014
Figure 37. Pay TV subscriber base and penetration rate in Nizhny Novgorod, 2014
Figure 38. Nizhny Novgorod’s Pay TV market structure by operators, 2014
Figure 39. Nizhny Novgorod’s Pay TV market structure by technologies, 2014
Figure 40. Pay TV subscriber base and penetration rate in Samara, 2014
Figure 41. Samara’s Pay TV market structure by operators, 2014
Figure 42. Samara’s Pay TV market structure by technologies, 2014
Figure 43. Pay TV subscriber base and penetration rate in Kazan, 2014
Figure 44. Kazan’s Pay TV market structure by operators, 2014
Figure 45. Kazan’s Pay TV market structure by technologies, 2014
Figure 46. Pay TV subscriber base and penetration rate in Ufa, 2014
Figure 47. Ufa’s Pay TV market structure by operators, 2014
Figure 48. Ufa’s Pay TV market structure by technologies, 2014
Figure 49. Pay TV subscriber base and penetration rate in Perm, 2014
Figure 50. Perm’s Pay TV market structure by operators, 2014
Figure 51. Perm’s Pay TV market structure by technologies, 2014
Figure 52. Pay TV subscriber base and penetration rate in Saratov, 2014
Figure 53. Saratov’s Pay TV market structure by operators, 2014
Figure 54. Saratov’s Pay TV market structure by technologies, 2014
Figure 55. Pay TV subscriber base and penetration rate in Tolyatti, 2014
Figure 56. Tolyatti’s Pay TV market structure by operators, 2014
Figure 57. Tolyatti’s Pay TV market structure by technologies, 2014
Figure 58. Pay TV subscriber base and penetration rate in Voronezh, 2014
Figure 59. Voronezh’s Pay TV market structure by operators, 2014
Figure 60. Voronezh’s Pay TV market structure by technologies, 2014
Figure 61. Pay TV subscriber base and penetration rate in Rostov-on-Don, 2014
Figure 62. Rostov-on-Don’s Pay TV market structure by operators, 2014
Figure 63. Rostov-on-Don’s Pay TV market structure by technologies, 2014
Figure 64. Pay TV subscriber base and penetration rate in Volgograd, 2014
Figure 65. Volgograd’s Pay TV market structure by operators, 2014
Figure 66. Volgograd’s Pay TV market structure by technologies, 2014
Figure 67. Pay TV subscriber base and penetration rate in Krasnodar, 2014
Figure 68. Krasnodar’s Pay TV market structure by operators, 2014
Figure 69. Krasnodar’s Pay TV market structure by technologies, 2014
Figure 70. Pay TV subscriber base and penetration rate in Ekaterinburg, 2014
Figure 71. Ekaterinburg’s Pay TV market structure by operators, 2014
Figure 72. Ekaterinburg’s Pay TV market structure by technologies, 2014
Figure 73. Pay TV subscriber base and penetration rate in Chelyabinsk, 2014
Figure 74. Chelyabinsk’s Pay TV market structure by operators, 2014
Figure 75. Chelyabinsk’s Pay TV market structure by technologies, 2014
Figure 76. Pay TV subscriber base and penetration rate in Novosibirsk, 2014
Figure 77. Novosibirsk’s Pay TV market structure by operators, 2014
Figure 78. Novosibirsk’s Pay TV market structure by technologies, 2014
Figure 79. Pay TV subscriber base and penetration rate in Omsk, 2014
Figure 80. Omsk’s Pay TV market structure by operators, 2014
Figure 81. Omsk’s Pay TV market structure by technologies, 2014
Figure 82. Pay TV subscriber base and penetration rate in Krasnoyarsk, 2014
Figure 83. Krasnoyarsk’s Pay TV market structure by operators, 2014
Figure 84. Krasnoyarsk’s Pay TV market structure by technologies, 2014
Figure 85. Non-terrestrial TV channels structure by level of localization, presented in Russia, 2014
Figure 86. Value chain and TV content market participants
Figure 87. Pecentage correlation of TV genres in the structure of all national TV broadcast, 2013–2014
Figure 88. Pecentage correlation of TV genres in the structure of all national TV channels views, 2013–2014
Figure 89. Shares of TV genres audience among Pay TV channels
Figure 90. Technical audience of HD TV in Russia, mln.HHs, 2013-2017
Figure 91. Flat-panel TV sets market dynamics, mln.pcs., 2013–2019
Figure 92. Smart TV market volume, mln.pcs., 2013–2019
Figure 93. Smart TV market volume, bln.RUB, 2013–2019
Figure 94. STB sales structure, pcs., 2014
Figure 95. STB sales structure, pcs., 2014-2017
Figure 96. Pay TV subscriber base and penetration in Russia forecast, 2012-2019
Figure 97. Satellite TV subscriber base and penetration in Russia forecast, 2012-2019
Figure 98. Cable TV subscriber base and penetration in Russia forecast, 2012-2019
Figure 99. IPTV subscriber base and penetration in Russia forecast, 2012-2019
Figure 100. Pay TV market revenue and ARPU in Russia forecast, 2012-2019
Figure 101. Satellite TV market revenue and ARPU in Russia forecast, 2012-2019
Figure 102. Cable TV market revenue and ARPU in Russia forecast, 2012-2019
Figure 103. IPTV TV market revenue and ARPU in Russia forecast, 2012-2019
Figure 104. Pay TV subscriber base’s structure by technologies, 2014, 2019
Figure 105. Pay TV market revenue’s structure by technologies, 2014, 2019
Figure 106. Video on Demand market volume and growth rates, bln.RUB, 2014–2019
Figure 107. Video on Demand market structure by operators, 2014
List of Table
Table 1. Current dynamics of Russian Pay TV subscriber base growth by technologies, mln. HHs, 2012–2014
Table 2. Current dynamics of Russian Pay TV subscriber base growth by federal districts, mln. HHs, 2013–2014
Table 3. Russian Pay TV subscriber base structure depending on the service provision technology by major providers, mln. HHs, 2014 г.
Table 4. Shareholders and Russian Pay TV brands, owned by them
Table 5. Major players on the Russian Pay TV market, 2012–2014
Table 6. Key M&A transactions on the Russian Pay TV market in 2011-2014
Table 7. CFD’s macroeconomic indicators
Table 8. NWFD’s macroeconomic indicators
Table 9. VFD’s macroeconomic indicators
Table 10. SFD’s macroeconomic indicators
Table 11. NCFD’s macroeconomic indicators
Table 12. UFD’s macroeconomic indicators
Table 13. SiFD’s macroeconomic indicators
Table 14. FEFD’s macroeconomic indicators
Table 15. CFDD’s macroeconomic indicators
Table 16. CFD’s Pay TV market profile, 2014
Table 17. NWFD’s Pay TV market profile, 2014
Table 18. SFD’s Pay TV market profile, 2014
Table 19. NCFD’s Pay TV market profile, 2014
Table 20. VFD’s Pay TV market profile, 2014
Table 21. UFD’s Pay TV market profile, 2014
Table 22. SiFD’s Pay TV market profile, 2014
Table 23. FEFD’s Pay TV market profile, 2014
Table 24. Moscow’s Pay TV market profile, 2013-2014
Table 25. St. Petersburg’s Pay TV market profile, 2013-2014
Table 26. Nizhny Novgorod’s Pay TV market profile, 2013-2014
Table 27. Samara’s Pay TV market profile, 2013-2014
Table 28. Kazan’s Pay TV market profile, 2013-2014
Table 29. Ufa’s Pay TV market profile, 2013-2014
Table 30. Perm’s Pay TV market profile, 2013-2014
Table 31. Saratov’s Pay TV market profile, 2013-2014
Table 32. Tolyatti’s Pay TV market profile, 2013-2014
Table 33. Voronezh’s Pay TV market profile, 2013-2014
Table 34. Rostov-on-Don’s Pay TV market profile, 2013-2014
Table 35. Volgograd’s Pay TV market profile, 2013-2014
Table 36. Krasnodar’s Pay TV market profile, 2013-2014
Table 37. Ekaterinburg’s Pay TV market profile, 2013-2014
Table 38. Chelyabinsk’s Pay TV market profile, 2013-2014
Table 39. Novosibirsk’s Pay TV market profile, 2013-2014
Table 40. Omsk’s Pay TV market profile, 2013-2014
Table 41. Krasnoyarsk’s Pay TV market profile, 2013-2014
Table 42. TV channels, which have started broadcasting on the Russian territory in 2013–2015
Table 43. Video content production market players
Table 44. Aggregators (Distributors) of television content for Pay TV
Table 45. TOP-20 paid channels – coverge of the audience
Table 46. Package offers and subscriber fee by operators, 2014
Table 47. List of russian HDTV-channels manufacturers, June 2014
Table 48. Number of HDTV-channels in the packages of key operators, 2014
Table 49. Pay HDTV-channles Subscriber base, 2014
Table 50. Marketing and technological classification of TV
This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.
