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J’son & Partners Consulting presents brief results of the research: Russian Pay TV Market, Results of 2014, Forecast till 2019.

 

Pay TV Market: Current State and Forecast

 

Russian Pay TV market is the largest in Europe: results of 2014 – 37.6 mln HHs connected by cable, satellite and IPTV technologies. For comparison, in Germany subscriber base was 22.8 mln HHs; in UK this indicators had reached 16.1 mln HHs according to Digital TV Research Ltd data.

 

 

In Russia the growth of Pay TV subscriber base will keep going and the number of subscribers will increase till 45.2 mln HHs by 2019. Pay TV penetration rate will reach 81 %.

 

Revenue of Russian Pay TV market has reached 66.5 bln RUB at the end of 2014. The largest segment is cable TV (32.5 bln RUB). Revenue from satellite TV services had reached 22.5 bln RUB, while IPTV operator’s earnings are close to 11.4 bln RUB.

 

 

The highest growth of connections was marked in the segments of satellite TV and IPTV.

 

 

As of the results of 2014, the largest players on Russian Pay TV market are Tricolor TV (market share 29 %), Rostelecom (21 %), MTS (7 %), ER-Telecom (7 %) and Orion Express (7 %).

 

Data by MTS and Rostelecom subscribers includes IPTV.   

                    

Pay TV Market Structure by Technologies

 

For the first time cable TV segment took less than half of Pay TV market with decrease by 2.6 p.p. in 2014. The number of satellite and IPTV-operators connections increased and reached 51.2 %.

 

 

Pay TV Markets in Regions

 

Over half of subscriber base is generated by Volga and Central Federal Regions. Central Federal Region is the leader by Pay TV subscriber base - 34 % of the Russian market in general.

 

Full Results of the Research are Presented in the Full Version of the Report: Atlas of Pay TV Services in Russia, 2012–2019 (as of Results of 2014, 202 р.)

 

1. Resume

2. Introduction

3. Pay TV Services Classification

3.1. J’son & Partners Consulting Methodology for Subscriber Base Calculation

4. Russian Pay TV Market in 2012 – 2014

4.1. Industry Quantitative Indicators: Subscriber Base, Market Structure by Technologies, Number of Channels, Federal Districts

4.2. Characteristics of major Pay TV operators

4.3. Profiles of Major Pay TV Operators, 2012–2014

4.3.1. Profiles of Major Cable TV Operators

4.3.2. Profiles of Major Satellite TV Operators

4.3.3. Profiles of Major IPTV Operators

4.3.4. Profiles of Major Mobile TV Operators

4.3.5. Profiles of Major OTT video Services Operators

4.4. Overview of Regional Transactions: Key M&A Transactions, 2014

5. Macroeconomic Indicators of Federal Districts: Population (Urban / Rural), Unemployment Rate, Income per Capita

5.1. Central Federal District (CFD)

5.2. Northwestern Federal District (NWFD)

5.3. Volga Federal District (VFD)

5.4. South Federal District (SFD)

5.5. North Caucasian Federal District (NCFD)

5.6. Ural Federal District (UFD)

5.7. Siberian Federal District (SFD)

5.8. Far Eastern Federal District (FEFD)

5.9. Crimean Federal District (CFDD)

6. Pay TV Markets of Federal Districts, 2014: Subscriber Base, Penetration, Revenue, ARPU, Market Structure by Operators and Technologies

6.1. Central Federal District (CFD)

6.2. Northwestern Federal District (NWFD)

6.3. Volga Federal District (VFD)

6.4. South Federal District (SFD)

6.5. North Caucasian Federal District (NCFD)

6.6. Ural Federal District (UFD)

6.7. Siberian Federal District (SFD)

6.8. Far Eastern Federal District (FEFD)

6.9. Crimean Federal District (CFDD)

7. Local Pay TV Markets, 2013 - 2014: Subscriber Base, Penetration, Revenue, ARPU, Market Structure by Operators and Technologies

7.1. Moscow

7.2. St. Petersburg

7.3. Nizhny Novgorod

7.4. Samara

7.5. Kazan

7.6. Ufa

7.7. Perm

7.8. Saratov

7.9. Tolyatti

7.10. Voronezh

7.11. Rostov-on-Don

7.12. Volgograd

7.13. Krasnodar

7.14. Ekaterinburg

7.15. Chelyabinsk

7.16. Novosibirsk

7.17. Omsk

7.18. Krasnoyarsk

8. Content of the Service

8.1. List of Non-Terrestrial TV Channels, Operating in Russia

8.2. Aggregators and Distributors of TV Content for Pay TV

8.3. National TV Channels Audience’s Preferences

8.4. Pay TV Channels Audience

9. Operators’ Tariff Policy and Offered TV Channels

10. Estimation of HDTV Subscriber Base by Operators and TV Channels

11. Videoviewing Map in Russia

11.1. Classification of Videoviewing Markets in Russia and its Key Indicators

12. Russian Market of TV Sets Sales in 2013–2019

13. STB-Terminals

13.1. Key STB-Terminals Manufacturers

13.2. STB Market: Current Indicators and Forecast for Market Development

14. Pay TV Market Development Tendencies and Forecasts by Technologies in 2012–2019: Market Structure and Volume (pcs., $), Penetration, ARPU

15. VOD/PPV Market in Pay TV in 2013–2019

16. Conclusion

17. List of Companies, Mentioned in the Report

 

List of Figures

Figure 1. Shares of federal regions on Pay TV market by subscriber base, 2013 – 2014

Figure 2. Rostelecom reorganization, April 2011

Figure 3. Population rates by Federal Districts, mln.people

Figure 4. Urban and rural Population rates by Federal Districts, mln.people

Figure 5. Unemployment rate by Federal Districts, %

Figure 6. Income per capita by Federal Districts, %

Figure 7. Pay TV subscriber base and penetration rate in the Central Federal District by technologies, 2014

Figure 8. CFD’s Pay TV market structure by technologies, 2013, 2014

Figure 9. CFD’s Pay TV market structure by operators, 2013, 2014

Figure 10. Pay TV subscriber base and penetration rate in the Northwestern Federal District by technologies, 2014

Figure 11. NWFD’s Pay TV market structure by technologies, 2013, 2014

Figure 12. NWFD’s Pay TV market structure by operators, 2013, 2014

Figure 13. Pay TV subscriber base and penetration rate in the Southern Federal District by technologies, 2013

Figure 14. SFD’s Pay TV market structure by technologies, 2013, 2014

Figure 15. SFD’s Pay TV market structure by operators, 2013, 2014

Figure 16. Pay TV subscriber base and penetration rate in the North Caucasian Federal District by technologies, 2013

Figure 17. NCFD’s Pay TV market structure by technologies, 2013, 2014

Figure 18. NCFD’s Pay TV market structure by operators, 2013, 2014

Figure 19. Pay TV subscriber base and penetration rate in the Volga Federal District by technologies, 2013

Figure 20. VFD’s Pay TV market structure by technologies, 2013, 2014

Figure 21. VFD’s Pay TV market structure by operators, 2013, 2014

Figure 22. Pay TV subscriber base and penetration rate in the Ural Federal District by technologies, 2014

Figure 23. UFD’s Pay TV market structure by technologies, 2013, 2014

Figure 24. UFD’s Pay TV market structure by operators, 2013, 2014

Figure 25. Pay TV subscriber base and penetration rate in the Siberian Federal District by technologies, 2013

Figure 26. SiFD’s Pay TV market structure by technologies, 2013, 2014

Figure 27. SiFD’s Pay TV market structure by operators, 2013, 2014

Figure 28. Pay TV subscriber base and penetration rate in the Far Eastern Federal District by technologies, 2013

Figure 29. FEFD’s Pay TV Market structure by technologies, 2013, 2014

Figure 30. FEFD’s Pay TV Market structure by operators, 2013, 2014

Figure 31. Pay TV subscriber base and penetration rate in Moscow, 2014

Figure 32. Moscow’s Pay TV market structure by technologies, 2014

Figure 33. Moscow’s Pay TV market structure by operators, 2014

Figure 34. Pay TV subscriber base and penetration rate in St. Petersburg, 2014

Figure 35. St. Petersburg’s Pay TV market structure by operators, 2014

Figure 36. St. Petersburg’s Pay TV market structure by technologies, 2014

Figure 37. Pay TV subscriber base and penetration rate in Nizhny Novgorod, 2014

Figure 38. Nizhny Novgorod’s Pay TV market structure by operators, 2014

Figure 39. Nizhny Novgorod’s Pay TV market structure by technologies, 2014

Figure 40. Pay TV subscriber base and penetration rate in Samara, 2014

Figure 41. Samara’s Pay TV market structure by operators, 2014

Figure 42. Samara’s Pay TV market structure by technologies, 2014

Figure 43. Pay TV subscriber base and penetration rate in Kazan, 2014

Figure 44. Kazan’s Pay TV market structure by operators, 2014

Figure 45. Kazan’s Pay TV market structure by technologies, 2014

Figure 46. Pay TV subscriber base and penetration rate in Ufa, 2014

Figure 47. Ufa’s Pay TV market structure by operators, 2014

Figure 48. Ufa’s Pay TV market structure by technologies, 2014

Figure 49. Pay TV subscriber base and penetration rate in Perm, 2014

Figure 50. Perm’s Pay TV market structure by operators, 2014

Figure 51. Perm’s Pay TV market structure by technologies, 2014

Figure 52. Pay TV subscriber base and penetration rate in Saratov, 2014

Figure 53. Saratov’s Pay TV market structure by operators, 2014

Figure 54. Saratov’s Pay TV market structure by technologies, 2014

Figure 55. Pay TV subscriber base and penetration rate in Tolyatti, 2014

Figure 56. Tolyatti’s Pay TV market structure by operators, 2014

Figure 57. Tolyatti’s Pay TV market structure by technologies, 2014

Figure 58. Pay TV subscriber base and penetration rate in Voronezh, 2014

Figure 59. Voronezh’s Pay TV market structure by operators, 2014

Figure 60. Voronezh’s Pay TV market structure by technologies, 2014

Figure 61. Pay TV subscriber base and penetration rate in Rostov-on-Don, 2014

Figure 62. Rostov-on-Don’s Pay TV market structure by operators, 2014

Figure 63. Rostov-on-Don’s Pay TV market structure by technologies, 2014

Figure 64. Pay TV subscriber base and penetration rate in Volgograd, 2014

Figure 65. Volgograd’s Pay TV market structure by operators, 2014

Figure 66. Volgograd’s Pay TV market structure by technologies, 2014

Figure 67. Pay TV subscriber base and penetration rate in Krasnodar, 2014

Figure 68. Krasnodar’s Pay TV market structure by operators, 2014

Figure 69. Krasnodar’s Pay TV market structure by technologies, 2014

Figure 70. Pay TV subscriber base and penetration rate in Ekaterinburg, 2014

Figure 71. Ekaterinburg’s Pay TV market structure by operators, 2014

Figure 72. Ekaterinburg’s Pay TV market structure by technologies, 2014

Figure 73. Pay TV subscriber base and penetration rate in Chelyabinsk, 2014

Figure 74. Chelyabinsk’s Pay TV market structure by operators, 2014

Figure 75. Chelyabinsk’s Pay TV market structure by technologies, 2014

Figure 76. Pay TV subscriber base and penetration rate in Novosibirsk, 2014

Figure 77. Novosibirsk’s Pay TV market structure by operators, 2014

Figure 78. Novosibirsk’s Pay TV market structure by technologies, 2014

Figure 79. Pay TV subscriber base and penetration rate in Omsk, 2014

Figure 80. Omsk’s Pay TV market structure by operators, 2014

Figure 81. Omsk’s Pay TV market structure by technologies, 2014

Figure 82. Pay TV subscriber base and penetration rate in Krasnoyarsk, 2014

Figure 83. Krasnoyarsk’s Pay TV market structure by operators, 2014

Figure 84. Krasnoyarsk’s Pay TV market structure by technologies, 2014

Figure 85. Non-terrestrial TV channels structure by level of localization, presented in Russia, 2014

Figure 86. Value chain and TV content market participants

Figure 87. Pecentage correlation of TV genres in the structure of all national TV broadcast, 2013–2014

Figure 88. Pecentage correlation of TV genres in the structure of all national TV channels views, 2013–2014

Figure 89. Shares of TV genres audience among Pay TV channels

Figure 90. Technical audience of HD TV in Russia, mln.HHs, 2013-2017

Figure 91. Flat-panel TV sets market dynamics, mln.pcs., 2013–2019

Figure 92. Smart TV market volume, mln.pcs., 2013–2019

Figure 93. Smart TV market volume, bln.RUB, 2013–2019

Figure 94. STB sales structure, pcs., 2014

Figure 95. STB sales structure, pcs., 2014-2017

Figure 96. Pay TV subscriber base and penetration in Russia forecast, 2012-2019

Figure 97. Satellite TV subscriber base and penetration in Russia forecast, 2012-2019

Figure 98. Cable TV subscriber base and penetration in Russia forecast, 2012-2019

Figure 99. IPTV subscriber base and penetration in Russia forecast, 2012-2019

Figure 100. Pay TV market revenue and ARPU in Russia forecast, 2012-2019

Figure 101. Satellite TV market revenue and ARPU in Russia forecast, 2012-2019

Figure 102. Cable TV market revenue and ARPU in Russia forecast, 2012-2019

Figure 103. IPTV TV market revenue and ARPU in Russia forecast, 2012-2019

Figure 104. Pay TV subscriber base’s structure by technologies, 2014, 2019

Figure 105. Pay TV market revenue’s structure by technologies, 2014, 2019

Figure 106. Video on Demand market volume and growth rates, bln.RUB, 2014–2019

Figure 107. Video on Demand market structure by operators, 2014

 

List of Table

Table 1. Current dynamics of Russian Pay TV subscriber base growth by technologies, mln. HHs, 2012–2014

Table 2. Current dynamics of Russian Pay TV subscriber base growth by federal districts, mln. HHs, 2013–2014

Table 3. Russian Pay TV subscriber base structure depending on the service provision technology by major providers, mln. HHs, 2014 г.

Table 4. Shareholders and Russian Pay TV brands, owned by them

Table 5. Major players on the Russian Pay TV market, 2012–2014

Table 6. Key M&A transactions on the Russian Pay TV market in 2011-2014

Table 7. CFD’s macroeconomic indicators

Table 8. NWFD’s macroeconomic indicators

Table 9. VFD’s macroeconomic indicators

Table 10. SFD’s macroeconomic indicators

Table 11. NCFD’s macroeconomic indicators

Table 12. UFD’s macroeconomic indicators

Table 13. SiFD’s macroeconomic indicators

Table 14. FEFD’s macroeconomic indicators

Table 15. CFDD’s macroeconomic indicators

Table 16. CFD’s Pay TV market profile, 2014

Table 17. NWFD’s Pay TV market profile, 2014

Table 18. SFD’s Pay TV market profile, 2014

Table 19. NCFD’s Pay TV market profile, 2014

Table 20. VFD’s Pay TV market profile, 2014

Table 21. UFD’s Pay TV market profile, 2014

Table 22. SiFD’s Pay TV market profile, 2014

Table 23. FEFD’s Pay TV market profile, 2014

Table 24. Moscow’s Pay TV market profile, 2013-2014

Table 25. St. Petersburg’s Pay TV market profile, 2013-2014

Table 26. Nizhny Novgorod’s Pay TV market profile, 2013-2014

Table 27. Samara’s Pay TV market profile, 2013-2014

Table 28. Kazan’s Pay TV market profile, 2013-2014

Table 29. Ufa’s Pay TV market profile, 2013-2014

Table 30. Perm’s Pay TV market profile, 2013-2014

Table 31. Saratov’s Pay TV market profile, 2013-2014

Table 32. Tolyatti’s Pay TV market profile, 2013-2014

Table 33. Voronezh’s Pay TV market profile, 2013-2014

Table 34. Rostov-on-Don’s Pay TV market profile, 2013-2014

Table 35. Volgograd’s Pay TV market profile, 2013-2014

Table 36. Krasnodar’s Pay TV market profile, 2013-2014

Table 37. Ekaterinburg’s Pay TV market profile, 2013-2014

Table 38. Chelyabinsk’s Pay TV market profile, 2013-2014

Table 39. Novosibirsk’s Pay TV market profile, 2013-2014

Table 40. Omsk’s Pay TV market profile, 2013-2014

Table 41. Krasnoyarsk’s Pay TV market profile, 2013-2014

Table 42. TV channels, which have started broadcasting on the Russian territory in 2013–2015

Table 43. Video content production market players

Table 44. Aggregators (Distributors) of television content for Pay TV

Table 45. TOP-20 paid channels – coverge of the audience

Table 46. Package offers and subscriber fee by operators, 2014

Table 47. List of russian HDTV-channels manufacturers, June 2014

Table 48. Number of HDTV-channels in the packages of key operators, 2014

Table 49. Pay HDTV-channles Subscriber base, 2014

Table 50. Marketing and technological classification of TV

 

This Information Note is Prepared by J’son & Partners Consulting, We strive to provide factual and prognostic data that fully reflect the situation and are available to us before issuing the material. J’son & Partners Consulting reserves the right to revise the data after publication of new official information by the market players.