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J'son & Partners Consulting presents results of the study devoted to the Russian corporate SaaS market in 2014-2016, with a forecast up to 2021

 

This review presents a short version of the study. You can get the full version by contacting news@json.tv

 

 

The report presents total volume and dynamics of the market for 2014-2016, the structure of consumption in terms of the size of consumer companies, their sectoral and territorial affiliation. 

 

Forecast for 2017-2021 for the market as a whole and for its individual segments, and the main development factors have also been determined.

 

In addition, the report presents a mathematical model of the market in the coordinates of "ARPU - the number of customers", which allows to arbitrarily select the target market segment and evaluate its volume and dynamics in monetary and physical terms, thus determining the actual position of the provider's product in the target market segment. 

 

This model is the basis for developing a financial and economic model of the product, which allows to develop the product as a managed investment project. The product model can be developed both by the provider's specialists independently, and with help of consultants from J'son & Partners Consulting.

 

 

Detailed research results are presented in the full version of the report:

The Russian corporate SaaS market 2014-2016, forecast until 2021

 

 

Contents

 

1. Definitions and classification

1.1. Transactional and analytical SAAS

1.2. Office SAAS

 

2. Office, transactional and analytical SAAS

2.1. Major players and their solutions

2.2. Trends, drivers and constraints

 

3. Market model

3.1. Methodology of using the market model

3.2. SAAS market model

 

List of figures

Fig. 1. Position of the main groups of players in the Russian SaaS market by revenue, 2016

Fig. 2. Position of the main groups of players in the Russian SaaS market by size of the customer base, 2016

Fig. 3. Volume of the SaaS consumption in Russia, fact for 2012-2016, forecast for 2017-2021, million rubles

Fig. 4. Vertical (sectoral) pattern of the SaaS consumption in Russia, fact for 2016, forecast for 2021,%

Fig. 5. Horizontal (by size of client companies) pattern of the SaaS consumption in Russia, fact for 2016, forecast for 2021,%

Fig. 6. Geographical structure of the SaaS consumption in Russia, fact for 2016, forecast for 2021, %

Fig. 7. Gaussian distribution of the share of service users from the total number of service consumers in the segment in the coordinates of "ARPU - number of clients"

Fig. 8. Model of the Russian broadband market in the coordinates of "ARPU - the number of customers" in 2014. Fragment of the curve in the range of ARPU values ​​to 5 thousand rubles and the number of customers to 3 million.

Fig. 9. Model of the Russian SaaS market in the coordinates of "ARPU - the number of customers" in 2014-2016

 

 

The newsletter was prepared by J'son & Partners Consulting. We make every effort to provide factual and forecast data that fully reflect the situation and are available at the time of the release of the material. J'son & Partners Consulting reserves the right to revise the data after the publication of new official information by individual players.

 

 

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