March 19, 2015 11:29

J'son & Partners Consulting’s experts estimate that potential growth of internet advertising based on fast growing audience is almost finished, and in terms of crisis and economic stagnation, advertisers, which manage large budgets, redirect it on TV advertising and decrease media advertising share by this.

Among exceptions is video advertising, which is one of the most dynamic market segment, in particular, due to advertising on OTT-video services.

Contextual advertising, on the other hand, is growing due to the large amount of small and medium advertisers.