mHealth Market or Mobile Medicine is presented by services and products, which use mobile technologies (usually smartphones and tablets, but also specialized equipment, for example, sensors and medical instruments) in order to make the process of medical treatment and work with medical information easier, faster and cheaper.
J’son & Partners Consulting’s experts specify the following market drivers and deterrents:
- Mobile phones, smartphones and tablets’ penetration. Around 7 bln mobile phones operate in the world, and 14 countries crossed the border of 100 bln subscribers.
- Population share, living in remote and far distance regions. This category of people does not have access to qualified medical help and mobile technologies allow to provide them medical help on a distance.
- Aging of Population in the world. Elderly people suffer more often from chronic diseases and, accordingly, more often need medical help. They require constant control over health, and mobile technologies allow to solve this problem by the most effective way.
- Increasing prices on healthcare in general. Population growth (especially in developing countries) and aging (in developed countries) leads towards increasing medical costs. One of mHealth’s advantages is a possibility to cut costs.
- Lack of medical staff. Lack of 1 mln of nurses is expected by 2020 in USA. Mobile technologies allow to cut the number of people’s inquiries to medical institutions and help to solve the problem with lack of nurses.
By development, Russian market is far behind from the developed countries’ markets. Nevertheless mobile medicine has perspectives in Russia. The aging of population and number of people with chronic diseases will stimulate mHealth technologies development, which will allow to cut costs on patients’ treatment. In terms of medical staff deficit and high per cent of rural population, solutions for remote monitoring and consultancies will gain popularity.