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March 6, 2015 19:30
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In 2014, Mobile advertising market volume increased for 81,8% and was estimated in 32,65 bln.USD, that is almost ¼ of the Global digital advertising market volume in general.

 

Costs on mobile advertising in long-term perspective will grow, but starting 2014, market growth is slowing down due to the following fact - new mobile opportunities for advertising develop faster than companies’ demand on such type of advertising.

 

Market estimations include display advertising (banners, video and rich media) and search advertising costs on advertising from tablets PCs; SMS, MMS and P2P-advertising, based on messages, were excluded.

 

In 2014, Mobile advertising market volume increased for 81,8% and was estimated in 32,65 bln.USD, that is almost ¼ of the Global digital advertising market volume in general.

 

Costs on mobile advertising in long-term perspective will grow, but starting 2014, market growth is slowing down due to the following fact - new mobile opportunities for advertising develop faster than companies’ demand on such type of advertising.

 

Market estimations include display advertising (banners, video and rich media) and search advertising costs on advertising from tablets PCs; SMS, MMS and P2P-advertising, based on messages, were excluded. 

 

More detaileshttp://json.tv/en/ict_telecom_analytics_view/russian-and-global-mobile-advertising-markets-results-of-2014