J’son & Partners Consulting presents short results of the research: Russian Online Shopping Market, Results of 2014. In 2014, Russian online shopping market volume exceeded 683 bln RUB. The average annual growth rate was 42.4% for 2008-2013. The Russian online shopping market amounts over 40 thousand companies. Largest segments of the market are still “Hypermarkets” and “Home appliances and electronics”.
J’son & Partners Consulting experts forecast the decrease of market volume by 5% during 2015 due to the difficult macroeconomic situation. Afterwards, by 2016 a slight recovery and the market growth of more than 20% by 2017 are expected.
According to J’son & Partners Consulting experts’ estimations the main payment source in the internet is still cash. In the 1H2014 a shift in customers’ preferences happened, which doubled the share of e-payments. There is a further downward trend in the share of cash payments.