The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include: 1-800-Flowers.com, Abbott, Allstate, American Express, Bank Of America, Barclays, Campbell’s, Chobani, Choice Hotels, Citi, Colgate-Palmolive, DataXu, Dunkin’ Brands, E*TRADE, Electronic Arts, ESPN, Esurance, Facebook, Flipboard, Ford, Foursquare, GE, GlaxoSmithKline, Google, Group M, Havas, Hershey’s, Hilton, iHeartMedia, InMobi, Intuit , Johnson & Johnson, JPMorgan Chase, Kellogg Co., Krux, Marriott, MasterCard, McDonalds, Mondelez International, Nestle, OpenMarket, Pandora, PepsiCo, Pfizer, Pinterest, Procter & Gamble, R/GA, RadiumOne, Razorfish, Reckitt Benckiser, RetailMeNot, SafeAuto, Samsung, Sears, Spotify, Starcom, TD Ameritrade, The Coca-Cola Company, The Rubicon Project, The Weather Company, T-Mobile, Travelers Insurance, TUNE, Unilever, Verve, VEVO, Vibes, Visa, Vodafone, Walmart, Wendy’s, xAd, Zurich North America and many more.
The MMA’s global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin American (LATAM).