Location: Hatfield House, Hertfordshire, United Kingdom
Date: 2014-04-10 - 2014-04-11
Added by: JSON TV
Discussing how to navigate the boardroom, manage your budgets, and drive customer-centricity into the heart of your organisation
The CMO is right at the heart of every organisation. To ensure the continuation of revenues in a time of tight budgets, Over The Top players and declining use of voice and text messages, the CMO must display real dedication, focus, and strong leadership skills, whilstbecoming more digitally-savvy.
Of course, as a CMO, you know all this. But what you’ve admitted you don’t know is:
- How to adapt your role to stay relevant in the modern market
- How to maintain good working relationshipsacross the boardroom and prevent the build-up of silos across the business
- How to engage your employees and embed a customer-centric culture across your organisation
- How to source and grow the talent required to succeed in the increasingly digital world
The Telecoms CMO Summit will be the first event of its kind to bring together senior marketing executivesexclusively from telecoms operators to address these challenges and many more.
Take advantage of this meeting of minds and discover how to deliver a high-quality multi-channel customer experience for your customers.
Plus, with over 16 hours of debate, discussion and proven case studies, make sure you benchmark your budget-stretching strategies with your peers, and determine where to focus your marketing spend. To what extent should you carry on investing in traditional approaches, compared to new digital initiatives?