Apple iPhone and iPad sales plummet in Russia

Apple has seen the market share of its smartphone in Russia nearly halve year-on-year by number of units sold, as the collapse of the ruble drove up prices, according to a recent report by German market researcher GfK cited by Vedomosti and The Moscow Times.


The iPhone’s market share by units sold fell to 5.2% in April 2015, down from 10.3% one year earlier. Apple’s share in monetary terms fell less drastically: from 26.3% to 21%, the report said. The ruble’s sharp depreciation last year forced the company to raise prices twice, bringing the price of its newest models — the iPhone 6 and iPhone 6 Plus — up 35%, according to Vedomosti.


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