KupiVIP survey: New online consumer behavior emerging in crisis times

In a survey of its customers conducted in February, fashion flash sales site KupiVIP.ru found that new online consumer behavior is emerging in the current unstable economic context. No less than 83% of clothing and footwear buyers are looking primarily for discounted products — a proportion 1.5 times higher than in early 2014. The survey also found that 58% have more than half of their clothes bought at discounted prices.


Russian online consumers also tend to be more restrictive now than previously when spending on gifts. Thus 57% of participants said they had saved money on gifts for the New Year, February 23rd and March 8th celebrations.


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