Last year – 27th August – famous American online cinema Netflix has registered trade mark in Ukraine. According to registration data, the company is planning not only broadcast video services but also distribute advertising and sale DVDs. All this allowed the company to receive first level domain in the country - netflix.ua.
The secret of fast growing popularity of services that allow to watch content online is very simple: platforms, such as Netflix offer the opportunity to find interesting video, pay for it and watch without any limited time and broadcast time on TV. PWC specialists call OTT and Stream audio segments the fastest growing market segments: revenues in OTT sectors in the coming 4 years will increase for 28,1% per year. J'son & Partners Consulting analysts also providing “bright future” perspectives – global OTT videoservices market volume will grow from $17 bln. in 2013 till $28,9 bln. in 2017.
There is no official estimation of OTT market volume in Ukraine and we took data of Megogo platform – this is $4 mln. If to believe consulting group E&C, OTT market volume will reach $68 mln.
For comparison: Russian online video market in 2013 was estimated by iKS-Consulting in $40 mln. (1,3 bln.RUB), where $8 mln. – subscription, $32 mln. – advertising revenue.