Analytical agency Advanced Communications & Media presented the report: Russian cellular market, results of 2Q2014.
Number of subscribers and penetration rate in the country and in St.Petersburg in particular, slightly increased vs last periods, major changes happened inside the market due to internal operators’ changes.
Creation of new federal operator Tele2 (Rostelecom + Tele2) resulted in the net increase of subscribers base – 72%. It means, around 7 mln.Rostelecom’s users joined Tele2.
Another factor of movements on the market – MNP – service that allows to change the operator but keep the number. Independent researches show that Megafon is a leader by such numbers, MTS is the second, Vimpelcom and Tele2 are following.
Among reasons to choose Megafon, citizen of St.Petersburg called an ability to make calls in the metro + the quality of 4G and at the moment Megafon and MTS compete in this segment.