4K and Ultra HD — this is of course the future, but to this future, players of telecom-industry will have different approaches and different tempo (assumptions of ABI Research analysts).
According to them, traditional TV content distributors are counting on TV Everywhere service and for a long time will be oriented on 720 p resolution (so called HD Ready format) or even lower. Representatives of OTT projects such as Netflix, VUDU and M-GO will actively implement content in full color HD-resolution (1080p) and in UHD-format by orienting on all range of connected-devices.
"We are expecting that pay TV operators will seriously think about promotion of 4K video-services via IP-connections directly on Smart TVs without set-top-box. It will allow them to compete with OTT providers while expecting the appearance of set-top-boxes in 2015 – 2017 that will be able to play 4K content. Due to the expansion of global share of TV Everywhere-HHs with 4% (results of 2013) till 20 % by the end of 2019, they also expect the increasing in number of users that can consume such services” – comments from chief analyst ABI Research Michael Inouye