Pay-TV market is growing thanks to the leaders

The size of the Russian pay-TV market continues to grow both by expansion of the major players and also due to the increasing number of IPTV users.


According to a research conducted by the iKS-Consulting analytical consulting agency, by Russian pay TV subscribers increased by 10% to 36.4M in the first half of the year, the penetration rate in Russia is now being 65%.


To date, as iKS-Consulting is estimating, the Russian market for pay-TV averages in over 54B Rubles. J'SON & PARTNERS CONSULTING assesses the value of the pay TV market in Russia in 2013 at 57.1 billion rubles while the ARPU (ARPU: Average Revenue Per User) in this market segment is estimated at 136 RUR per user per month.