Russian MSN partner will work on the content

Alkasar has presented new distribution scheme for advertising revenues of the portal.


Company Alkasar (part of Gazprom Media Holding) has started to implement advertising opportunities of the updated informational MSN portal, presented by Microsoft in October. In terms of partnership program, Microsoft will share advertising revenue with content for MSN suppliers (Rambler&Co, Komsomolskaya Pravda, Kommersant etc). As said the representatives of the company, among largest advertisers are Procter&Gamble, Sberbank, Toyota and Disney.
Reminder: starting 1st October, Alkasar is offering services of advertising bases on new MSN; the portal had updated advertising formats.


Share revenue program includes – content partners MSN will receive their revenue share in advertising revenues of the portal. Up to day, Microsoft agreed with over 20 content providers, including Rambler&Co (Lenta.ru, Gazeta.ru, Afisha, Chempionat.ru), Komsomolskaya Pravda, Agrumenti I Facti, Commersant, Sovetsky Sport, Sports.ru, Sport Express, Hubert Burda Media, Bonnier, VGTRK, ТАSS, Interfax, Auto.ru etc. The content provided by over 1200 the most popular publishers.


MSN portal is one of the most popular in the world: 425 mln.people from 55 countries monthly. According to comScore data, the Russian audience was 9,4 mln. unique users.