SocialKey launches profiled ads on Russian social networks

Digital Society Laboratory (DSL), a Russian developer of Internet-based advertising and analytical applications, has just launched SocialKey Ads, which it presents as a platform to profile and manage ads in Russian social networks. The company invested no less than $3.5 million in the project, reported Russian tech blog Firrma.ru.


Inspired by such western solutions as Nanigans, Adobe AdLens and Marin Software, the SocialKey Ads technology aims to adapt ads to different user groups.


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